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8th March 2021

Sierra Nevada Launches “The Cascade Club”

Sierra Nevada Brewing Co. is best known for its Pale Ale, brewed to the original recipe, using only whole cone hops, bottle conditioning and without any pasteurization for over 40 years.

Our Pale Ale has been enjoyed in the UK for nearly 20 years…. and counting, and we are grateful for its wide distribution, enabling UK consumers to experience our flagship brand.

In 2019, we started SNBC UK, a wholly owned subsidiary of Sierra Nevada Brewing Co. (USA) to directly manage our brands within the Off-Trade channel.

The next phase in our UK journey is to offer a wider range of Sierra Nevada’s products, driven by regular enquiries from both customers and consumers.

Our solution is “The Cascade Club”, which is launching on 15th March 2021.

This on-line ordering site (, will offer:

  1. An extensive range of “Year-Round” products, including Torpedo, Wild Little Thing & Fantastic Haze
  2. Seasonal range (e.g. Wanderland Celebration Ale)
  3. Our High-Altitude products (BigfootNarwhal Hoptimum)
  4. Specialty” products, such as our Barrel-Aged & one offs

“The Cascade Club” has the following benefits:

  1. Access to the widest range of Sierra Nevada products outside of USA
  2. Dealing directly with the Sierra Nevada business
  3. The freshest beer possible, due to our fortnightly stock deliveries from the brewery and our strict transportation & storage conditions
    a. SNBC UK move all our stock in refrigerated reefers and store in our chilled warehouse (5°c)

The launch of this service is part of a wider programme of increasing Sierra Nevada’s presence in the UK as we continue to grow the brand in one of our most important European markets.

About Sierra Nevada Brewing Co.
Founded in 1980, Sierra Nevada Brewing Co. is one of America’s premier craft breweries, highly regarded for using only whole-cone hops and the finest quality ingredients. The pioneering spirit that launched Sierra Nevada spans more than four decades, with innovation emerging from both the brewhouse and sustainability initiatives. Sierra Nevada has set the standard for artisan brewers worldwide as a winner of numerous awards for its extensive line of beers including Pale Ale, Torpedo®, Hazy Little Thing and a host of seasonal, specialty and limited release beers. Learn more at

Press release from Sierra Nevada Brewing Co


Iain Newell

European Managing Director

Sierra Nevada Brewing Company