Signature Brew Introduces Christmas No.1
OLD FRIENDS. FRESH PINTS.
The music-led brewery’s new festive pale celebrates old friends, favourite haunts and the soundtrack to coming home.
Signature Brew is bringing a new Christmas No.1 to the local this festive period. A 4% fruity pale ale with hints of orange peel, mango and resinous pine, the seasonal release celebrates the annual return to old haunts, familiar faces and the songs everyone still knows by heart.
There’s a message in the group chat. Someone’s back in town. The pub is agreed without much discussion, because it’s always been that pub. Before long, you’re in the same corner with the same friends, telling stories that haven’t improved with age.
Christmas No.1 is a beer for that moment. Old friends. Fresh pints.
Brewed at Signature Brew’s home in Walthamstow and available in cask and keg, it brings a fresh beer to a familiar occasion, putting the pub and the people inside it at the centre of the festive season.
For a brewery built around beer and music, Christmas No.1 is a fitting ode. The songs become markers of where we were, who we were with and the Christmases we remember. Everyone has a favourite. Everyone has an opinion. Some arguments are practically family traditions.
The release will be supported by a national campaign featuring music fans sharing what Christmas No.1 means to them, connecting the music of the season with the memories and communities behind it.
Tom Bott, Co-founder and Managing Director of Signature Brew, said:
“Some of the best bits of Christmas happen in the pub you’ve been going to for years, with mates you don’t see nearly enough. You walk through the door, someone puts a familiar song on, and suddenly you’re picking up a conversation from last December.
“That’s what Christmas No.1 is about. Old friends, old haunts and a new beer on the bar. Pubs give us somewhere to come back to, and we wanted to celebrate that.”
Christmas No.1 will be available this festive period in 9-gallon casks and 30-litre kegs, until 31st December 2026.
Join us for the official Christmas No.1 launch party at the Gladstone Arms, SE1, on Wednesday 11th November 2026, from 5pm to 8pm. All recipients of this release are warmly invited to come along, meet the Signature Brew team and try the new beer. We’d love to see you there.
Notes to editors
Founded in 2011 by Tom Bott and Sam McGregor, Signature Brew is an independent London brewery bringing beer and music together. Based in Walthamstow, it brews beers including Studio Lager, Roadie Session IPA and Backstage IPA, alongside collaborations with artists and organisations from across music.
Beer: Christmas No.1 | ABV: 4%
Style: Fruity pale ale with hints of orange peel, mango and resinous pine
Formats: 9-gallon cask and 30-litre keg | Availability: This festive period, from 2nd Nov until 31st December 2026
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For further information please contact press@signaturebrew.co.uk.
Third-party news items are published as received for informational purposes. Publication does not imply endorsement by the Guild. Please use the contact details within the post for any enquiries.
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