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6th May 2021

SIGNATURE BREW LAUNCH FUND TO HELP SAFEGUARD INDEPENDENT MUSIC VENUES, GETTING BANDS TOURING AGAIN WITH BEER GRANTS WORTH £250,000

SIBA Brewery Business of the Year, Signature Brew (www.signaturebrew.co.uk) are the go-to brewery for band collaborations, brewing beer with music since 2011. Signature Brew care deeply about live music and are committed to doing everything they can to safeguard the future of the UK’s music scene. May 2021 sees the launch of a £250,000 commitment to live music, with beer grants from £500 to £5000 in value offered to independent music venues nationwide. Venues just need to visit www.signaturebrew.co.uk/beergrants and fill out a short application form.

The last 12 months have been incredibly tough on the UK’s independent music venues, leaving over 550 venues in danger of closure and threatening the livelihoods of the thousands of passionate people who run them. With that in mind, Signature Brew are pledging £250,000 worth of beer to help venues get back on their feet and kickstart the return of live music post-pandemic. Successful applicants will receive an allocation of the brewery’s Studio Lager to make sure their taps have fresh beer and to help generate much needed revenue to keep the doors open both this year, and for years to come.

Additionally, a portion of the fund will be allocated to touring musicians. Artists with gigs or tours booked in the UK within the next 12 months will be eligible to apply for their share of the beer, which they’ll be able to take on the road with them, removing some of the overheads of touring at a time when they need it most.

Signature Brew co-founder Sam McGregor explains, “We’re passionate about live music and we’re going to help independent venues and musicians however we can. The idea for the Beer Grant scheme came from wanting to offer the thing we do best as a way to make life easier for venues and touring bands after an unprecedentedly difficult year. We want to help as many venues as possible and we believe the Signature Brew Beer Grant will contribute to safeguarding the future of the UK’s music scene.”

Musician Gus Unger-Hamilton of celebrated indie rock band, Alt-J, comments of the initiative, “Independent venues have it tough even in years where they’re not forced to close due to a pandemic. But without these venues, many emerging artists would have nowhere to cut their teeth, and the music industry would be much poorer from top to bottom. This initiative from our friends at Signature Brew – we made a beer together a few years ago – is an innovative and fun way to extend some much-needed help to some brilliant places and help them get the show back on the road.”

Led by founders Sam McGregor and Tom Bott, Signature Brew were founded with a mission to revolutionise the quality of beer at live music events. Launched in 2011, Signature is the world’s number one brewery for band collaboration beers, having brewed with IDLES, Mogwai, Alt-J, Slaves, Mastodon, Frank Turner, Rodney P, Enter Shikari, Sports Team, Dynamite MC and many more.

The team is made up of musicians and music fans alike and – with an unwavering commitment to quality – Signature Brew has channelled the spirit and energy of live music into a brewery that stands for craftsmanship, artistry and passion. Brewed in Walthamstow, enjoyed by beer lovers and music superfans globally, their beers are of unrivalled quality, evidenced by two SIBA Brewery of the Year wins.

The Covid 19 crisis has seen Signature Brew get creative to keep the beer flowing in people’s homes, creating the Pub in a Box, hand delivered in London by musicians who had their tours cancelled (paid London Living Wage) and delivered via courier nationally. In 2020, Signature Brew hosted a series of socially distanced gigs at the brewery to keep live music playing, they’re also prepping for the sold out Piss up in a Brewery (when indoor gatherings are permitted), as well as two Skints gigs (their first in E17 for 10 years) as something for everyone to look forward to – we can all raise a glass to that!

Signature Brew are preparing for a momentous 2021, a year that will see the brewery rally around venues and musicians whilst celebrating their 10th Birthday with many more live shows, exclusive beers and band collaborations.  Signature Brew is gearing up for a summer of live music, culminating in a 10-day festival of events, to commemorate their birthday in August.

NOTES TO EDITORS

SIGNATURE BREW’S RANGE OF PRODUCTS

  • NEW: REWIND – GLUTEN FREE INDIA PALE LAGER; 4,7%; £2.89 per 330ml can
  • NEW: PINK VINYL – FRUITED GOSE SOUR; 4.6%; £3.29 per 330ml can
  • NEW: LO-FI – ALCOHOL FREE PALE ALE; 0.5%; £2 per 330ml can
  • NEW: 5L MINI KEG – ROADIE & STUDIO LAGER EDITIONS; £25 per keg
  • PUB IN A BOX – A MIX OF CORE BEERS (either 8, 16 or 24), Signature Brew glass, beer mat, tasty pub treats, Spotify playlist, the greatest music quiz on Earth; from £25
  • ROADIE – ALL-NIGHT IPA; 3%, £2.50 per 330ml can
  • STUDIO LAGER – PILSNER; 4%, £2.50 per 330ml can
  • BACKSTAGE – IPA; 5.6%, £2.50 per 330ml can
  • NIGHTLINER – COFFEE PORTER; 5.7%, £2.50 per 330ml can
  • THE LINEUP; £10 per 4-pack of 330cl cans
  • SIGNATURE BREW MERCH: T-shirts, beanies, totes, badges, patches & glassware

 

For more information, please visit www.signaturebrew.co.uk

 

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Press release from Right Hand PR on behalf of Signature Brew

To request samples or interviews, please contact Right Hand PR:

Alex Godfrey: alex@right-hand.co // 07739 804 670