Leadership expert and anthropologist Simon Sinek will deliver the keynote address at the Craft Brewers Conference & BrewExpo America® (CBC) in Portland, Oregon on April 15. Presented by the Brewers Association, CBC is the industry’s largest gathering, bringing together some 11,000 brewing professionals.
Sinek is best known for popularizing the concept of “Why”—the belief that people don’t buy what you do; they buy why you do it. A visionary thinker, he is leading a movement to inspire people to do the things that inspire them, so they go home every day feeling fulfilled by their work.
“Simon’s philosophy parallels a lot of what we’re seeing in the craft brewing industry: an inspired and innovative community, filled with passion, stories and people doing what they love most—brewing beer,” said Paul Gatza, director, Brewers Association. “As craft brewers continue their commitment to quality and work towards an aspirational goal of increasing market share to 20 percent by 2020, we hope that attendees at the Craft Brewers Conference will draw on Simon’s insights and inspiration.”
Sinek is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and not-for-profit world, working with charity: water, an organization devoted to helping bring clean water to the over 700 million people around the world who don’t yet have it. He also serves on the board of the Tami Stronach Dance Company. He is the author of two books: the global best seller, Start With Why: How Great Leaders Inspire Everyone to Take Action and his newest book, the New York Times and Wall Street Journal bestseller, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. His TED talk has been viewed over 20 million times.
About the Craft Brewers Conference
Presented by the Brewers Association, the Craft Brewers Conference is the largest industry event. Thousands of brewing industry professionals from the across the country will gather from April 14-17 at the Oregon Convention Center in Portland for nearly 80 seminars focusing on topics including sustainability, sales, packaging and export development, along with daily receptions, brewery tours and hospitalities. CBC also includes BrewExpo America®, the nation’s largest trade show for the craft brewing industry, featuring more than 575 of the top vendors in the industry. For more information, visitCraftBrewersConference.com.
Media wishing to attend and cover the Craft Brewers Conference & BrewExpo America must apply for press credentials.
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, AHA National Homebrewers Conference, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.