St Austell Brewery – the family-owned brewery and pub company – has launched a limited edition, gin-infused pale ale to celebrate International Women’s Day. Gineous is available in select pubs across the South West from next week (Tuesday 8th March).
On 15th February, 25 women from across St Austell Brewery collaborated with Brewing Director, Georgina Young, to brew the innovative beer, paying tribute to the women who have played a role in the business over the years and continue to do so. Volunteers from head office roles and the company’s pub estate got stuck in, squeezing fruit, adding hops, mashing, digging out spent grain, pitching yeast, and learning all about brewing (and one another) in the process.
Gineous is the first beer in St Austell’s Cask Club series for 2022. The Cask Club – formerly known as the Small Batch Club – is an initiative which allows pubs to serve up new and limited-edition St Austell cask brews for their customers each week. The Cask Club is also a fantastic opportunity for St Austell’s brewing team to get creative and experiment with different beer styles from around the world.
St Austell Brewery’s Brewing Director, Georgina Young, said: “It’s been a fantastic experience bringing women from across the business together to brew such a unique beer, and to demonstrate how exciting and creative the brewing process is.
She added: “Gineous is a delicious fruity pale ale, with added juniper, orange peel and bergamot. A splash of Gin 77 – a London dry gin which was kindly donated to us by Bristol Distilling Company – lifts the flavour of the beer, adding notes of fresh grapefruit zest, root ginger, and pink peppercorns.”
St Austell has been brewing beer in Cornwall since 1851 and is the largest cask brewer in the South West. The brewery attributes much of its growth and success to female leadership, not just today, but throughout the business’ history. Hester Parnall was chairman between 1916 and 1939 – a rare example of female leadership in brewing at that time. Georgina Young took the helm of the company’s brewing operations in 2020.
Gineous is available from 8th March in 40 select pubs across the South West. You can view the full list by visiting https://www.staustellbrewery.
ENDS
About St Austell Brewery:
Independent, family-owned St Austell Brewery has been brewing beer in Cornwall since 1851. Fast forward 170 years and while traditional brewing techniques remain, innovation, passion and craftsmanship continue to evolve.
Most famous for its flagship beer, Tribute Pale Ale, St Austell Brewery’s range of award-winning beers – also including Proper Job IPA and Korev lager – are available in pubs and supermarkets nationwide.
The company owns over 180 pubs, inns, and hotels across the West Country – including managed houses and tenancies – and is the leading wholesale distributor of beers, ciders, minerals, wines, and spirits in the region.
Press release from St. Austell Brewery
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