St Austell Brewery has launched its flagship Cornish lager, korev (4.8% abv) in new 4 can packs (4 x 440ml). The cans will be available in all leading supermarkets across the South West, launching first in Tesco stores from 12th February.
Born in Cornwall and inspired by its home county, korev is brewed in a Helles style with as much Cornish-grown barley St Austell Brewery can get its hands on. It’s packed with delicate and refreshing flavours, finished with a clean and crisp taste.
As well as being available on draught in pubs across the country, korev is also available in 12x330ml bottles and single 500ml bottles in supermarkets nationwide.
Charlie Johnston, Head of Off-Trade for St Austell Brewery, said: “We can’t wait to see our new bigger 440ml korev cans on the supermarket shelves. korev has become hugely popular amongst lager drinks and continues to go from strength to strength since its major rebrand in 2021.
“The 4x440ml pack format is one of the fasted growing formats in the world beer category. We hope the new cans will appeal to lager lovers across the South West.”
Since its vibrant rebrand in 2021 – and boosted by the growing demand for Helles style lager – korev saw off trade volumes increase +25% across 2023, outperforming nine of the top 10 selling World Beer brands.
It also saw volume growth across all off trade regions in 2023 vs 2022.* korev took home a gold medal at the International Brewing Awards shortly after its rebrand, being named best international small pack lager in the world, too.
ENDS
*Source: Circana Total Market, Total BWS, Volume Sales, 52 w/e 30th December 2023 vs YA)
About St Austell Brewery:
Independent, family-owned St Austell Brewery was established in Cornwall in 1851. Fast forward 172 years, and the company’s range of award-winning beers – including Tribute pale ale, Proper Job IPA and korev lager – are available in pubs and supermarkets nationwide.
The business owns over 170 pubs, inns, and hotels across the West Country – including managed houses and tenancies. It also operates two breweries, in St Austell and Bath, having acquired fellow West Country brewer, Bath Ales in 2016.
With a network of six depots across the West Country – from St Columb to Wimborne – the company is the leading independent wholesale drinks distributor in the region.
Contact: Charlotte Turner, charlotte.turner@staustellbrewery.co.uk
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