St Austell Brewery has secured national listings for two of its flagship beers in Majestic – the UK’s largest specialist wine retailer. The independent, family-owned brewer’s most popular brands – Tribute Pale Ale and Proper Job IPA – are now available from the Majestic website and in 200 stores nationwide.
The UK’s premium bottled ale category has grown in value by 24% over the past year*. As a result of this rising demand, and the recent growth in at-home drinking, Majestic is continuing to expand its beer range and complete Beer, Wine & Spirits offering.
Tribute (4.2% ABV) is St Austell Brewery’s best-selling flagship beer. Brewed with Cornish gold and Maris Otter malts, it’s light, hoppy and zesty. Majestic customers will also be able to get their hands on award-winning Proper Job (5.5% ABV) – the fastest growing premium ale brand in the UK off-trade*. Big, bold, and powerfully hopped, it explodes with citrus, pineapple, and grapefruit notes.
Andrew Turner, Managing Director of St Austell Brewery’s Beer & Brands said: “We’re very proud to see two of our great brands on the shelves in Majestic stores across the country.
“The taste credentials and consistency of these beers have made them firm favourites with ale drinkers, in the West Country and beyond. With 37 years of combined success, both beers still have a loyal and growing following today.
“We hope that existing fans of our beers will be pleased to hear about the new listing, and that Tribute and Proper Job will appeal to Majestic customers looking to try something new.”
John Storm, Head of Buying, Majestic Wine said: “We’ve seen significant growth in our premium bottled ale sales over the past year and our customers are constantly on the lookout for new beer styles to try at home.
“We’re delighted to be stocking Tribute and Proper Job in our stores, meeting our customer’s demand for a wider beer range, and giving them a true taste of Cornwall.”
ENDS
25 March 2021
Notes for editors
*Proper Job IPA (500ml single bottle) is the fastest growing brand in the top 10 Premium Ale brands with value up +68% vs YA (Nielson Off Trade: WE 27.02.21)
*500ml bottles of Tribute are still growing in value by 43% YOY (Nielson Off Trade: WE 30.01.21)
*The Off Trade Premium Ale category has grown in value by 24% over the past year (Nielson Off Trade: WE 30.01.21)
More about St Austell Brewery:
Independent, family-owned St Austell Brewery has been brewing beer in Cornwall since 1851. Fast forward 170 years and while traditional brewing techniques remain, innovation, passion and craftsmanship continue to evolve.
Most famous for its flagship beer, Tribute Pale Ale, St Austell Brewery’s range of award-winning beers – also including Proper Job IPA and Korev Lager – are available in pubs and supermarkets nationwide.
The company owns over 180 pubs, inns, and hotels across the West Country – including managed houses and tenancies – and is the leading wholesale distributor of beers, ciders, minerals, wines, and spirits in the region.
Press release from St Austell
For more information contact Communications Manager, Megan Hocking: hockingm@staustellbrewery.co.uk / 07970 379 690