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24th October 2014

Strategic team changes mean exciting times as Purity looks to new markets

Purity Brewing Company continues to go from strength to strength with an expanding team, impressive end of year growth numbers and exciting forays into new territory.

The Warwickshire based craft brewery has made a number of key appointments since the beginning of September as it embarks upon a new strategic direction, with five new colleagues joining the Purity family on the farm in Great Alne, near Stratford upon Avon.

Purity is making a commitment to offer direct deliveries into London and Bristol to grow its geographic portfolio and has bolstered its sales team accordingly. Elaine Moffatt has joined the team as East Midlands Account Manager, whilst Matt Surridge has been appointed Account Manager for London. A third appointment to the sales team has seen Sam Doughty brought in to support with telesales.

Mark Johnson has also joined the Great Alne team as a new drayman, responsible for deliveries across the Midlands, whilst John Conod has been appointed as Front of House Manager. John will lead brewery tours and oversee the brewery shop and online store.

There have also been two internal changes to the structure of the team, with existing colleagues Darryl Hinksman and Simon Lewis being made Director of Sales and Key Accounts Controller respectively.

With another successful trading year seeing a 24% increase in sales, the brewery has fast become a household name in the region. Purity is now hoping it can enjoy similar success in the new geographical locations where it will introduce its beers, brand values and strong eco-friendly credentials to the London and Bristol markets.

And not to be outdone by additions to the brewery team, much-loved 5% hoppy beer Saddle Black is back in cask from 3rd November.

Saddle Black’s return follows the successful launches of Purity’s first keg products, Longhorn IPA and Lawless Lager, reinforcing the brewery’s drinks range and ensuring the stars of the show are out en-force as the new strategic direction gathers pace.

Paul Halsey, Managing Director of Purity, said: “The new team members and deliveries into London and Bristol represent a truly exciting time for the brewery. We will continue building upon our relationships with local friends and customers, whilst further establishing Purity in the new regions with our commitment to deliveries. It’s good to see our old friend Saddle Black returning as well. We’re in for a great year and we can’t wait to get the wheels in motion.”

For more information about Purity Brewing or to order online, please visit or call the brewery shop on 01789 488007.

– ENDS –

Notes to Editor:

About Purity Brewing Co.

Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn IPA and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.

Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.

The Awards:

•       Pure UBU Gold Medalist at the International Beer Challenge 2013

•       Mad Goose Gold Award Winner at the Great British Beer Festival 2014

•       Pure Gold CAMRA West Midlands Champion Bitter 2013

•       Saddle Black Bronze Award at Great British Beer Festival 2014

•       Longhorn IPA Finalist at the Indie Beer Can Competition 2014

Visit for more information.

Issued on behalf of Purity Brewing Co by Gough Bailey Wright, 5 Worcester Road, Bromsgrove, Worcester, B61 7DL, Tel: 01527 579555. For further information please contact:

Richard Harris,

Michelle Ivins,