Gacha Squishy Supreme Sour is a unique beer in a unique can. Literally. Inspired by Japanese gacha machines that dispense random capsule toys, you never know what you’re going to get.
Print runs be damned, Mash Gang have printed every one of the 10,000 cans with an individualised colour scheme. The labels manipulate the primary colours of pigment and so does the liquid inside. Cyan, magenta or yellow, your beer could pour as any of them.
Each colour beer has a different flavour profile. Inherently compatible, they can be mixed in any proportion to create a new monster, making them immune to mundane tasting notes. Guess the flavours correctly and you could win a year’s supply of Mash Gang beers. Just scan the QR code on the back of the can to find out more.
You can experiment as much as you like, because like all of Mash Gang’s manic creations, Gacha Squishy Supreme Sour is an alcohol free and vegan friendly beer.
This ground-breaking beer is the result of a close professional alliance between Mash Gang and industry collaborators Northern Monk, Bevcraft, Simpsons Beverage and artist SarinaHyena. A desire to regularly achieve the impossible drives them forward.
ENDS
Editor’s Notes
For more images, information or interview requests, please contact laura@thirstmedia.co.uk
The Innovators
Mash Gang – The Revolutionary Face of Brewing
Press release from Thirst Media.
For more images, information or interview requests, please contact laura@thirstmedia.co.uk.