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22nd October 2013



Tetley’s is unwrapping a treat for cask ale enthusiasts with the return of its popular Christmas Cracker seasonal ale to the on-trade in time for the festive season.


 The 4.3% ABV Christmas ale will be available for order from 21 November. Ideal for enjoying by a roaring pub fire, Christmas Cracker is dark and contemplative, with subtle suggestions of vanilla and delicate hop aroma which make it an ideal accompaniment to a spicy mince pie or a slice of Christmas cake.


  The pump clip for Christmas Cracker features the iconic Tetley’s Huntsman in a festive mood, with supporting POS available through


  David Scott, Director of Brands & Insight, Carlsberg UK, said:“Whether customers are treating themselves, or buying a Christmas drink for friends, Tetley’s Christmas Cracker is a great way to celebrate the festive season.



“Christmas Cracker is a proven success as a seasonal ale that will help drive sales for on-trade operators during the all-important Christmas trading period. It’s the culmination of a £5m investment in the Tetley’s brand during 2013, and a cracker that will be pulling in customers throughout the festive season.”




On-trade outlets can order Tetley’s Christmas Cracker, along with POS, at or call 0845 601 3432.










Notes to editors:




For further information please contact:


Andrew Roache


T: 01604 668242




Twitter: @Carlsberg_UK




About Carlsberg UK


Carlsberg UK is one of the largest brewers in the UK, employing 1,800 people and boasting household name brands including Carlsberg, Tuborg, San Miguel, Tetley’s and Somersby Cider.