‘THE BEER AWARDS’ AWARDED LONERIDER HOPPY KI YAY IPA AS BEST AMERICAN IPA AT CRAFT BEER RISING LONDON 2016
The American Craft Beer Company today announces it will commence managing the beer portfolio of Lonerider for retail to UK customers. Lonerider of Raleigh, North Carolina USA have set up a UK subsidiary and appointed the American Craft Beer Company to run its operations with immediate effect.
The American Craft Beer Company will focus on THREE key brands from Lonerider across both draught and packaged and these brands will cater for the increased demand from UK consumers for American craft beers. Especially the ones that have won best American IPA at Craft Beer Rising in 2016.
Packaged:
Lonerider Saloon Style Pilsner Cans
Lonerider Gunslinger Pale Ale Cans
Lonerider Hoppy Ki Yay IPA Cans
Draught:
Lonerider Saloon Style Pilsner 30L Keg
Lonerider Gunslinger Pale Ale 30L Keg
Lonerider Hoppy Ki Yay IPA 30L Keg
Lonerider opened its doors in Raleigh, North Carolina on January 23rd, 2009 with a beer and a dream. Today, Lonerider is distributed in six states and is counted amongst top 150 breweries in USA. An Inc. 5000 and CED Top 25 winner, with an eye for quality, Lonerider crafted each of its beers with the highest quality ingredients. As a result Lonerider has a portfolio of award winning beers, including medals from the Great American Beer Festival and The Beer Awards in London in 2016 for Best American IPA at Craft Beer Rising.
Over the years, we’ve been overwhelmed by the number of outlaws with an enthusiasm for craft beers. With such a tremendous variety out there, we can’t even to begin to express our gratitude to the community that’s supported us. We’re proud to be located in North Carolina, which has undoubtedly become the Southern State for beer.
Each of the three Lonerider beers have been individually crafted and tailored for a unique and enjoyable flavour. Welcome to Lonerider:
The first shipment landed last week into the UK and we are now selling into the pubs, bars and restaurants across the UK.
Lonerider Saloon Style Pilsner
American Craft Pilsner
OG: 11.24Plato
IBU: 35 SRM: 3.4ABV: 4.2%ABV
Commercial Description:
Tight‐lipped and stoic, our sessionable Saloon Style Pilsner has only one mission ‐ quenching thirst. This straw colored beer, medium bodied and crystal clear, is sure to leave you wanting another.
Tasting Notes:
Appearance: This Pilsner is straw colored and crystal clear. The head is medium in density and retains its structure through the entire glass. Nose: The aroma on this beer is very pleasant, with bready malts balanced by herbal saaz hops. Flavor: The flavor is clean and crisp. More bready malts, and the hops are subtle with low bitterness. The aftertaste is barely present. Brewer’s Notes: This was brewed to be a sessionable pilsner. A beer that you can have more than two of, and not be under the table. We enjoy this beer served slightly colder, so when you get done with yard work, it refreshes you to the core, and leaves you wanting another.
Brewers Notes:
The grist is made from mostly German Pilsner malt with small additions of munich and extrin malts. The hop character comes from Czech Saaz hops, which gives the style it’s classic spiciness. Lemon zest is used in the whirlpool to give it a subtle tartness, that adds to the refreshingness. We’ve also used a czech lager strain to ferment with.
Lonerider Gunslinger
American Pale Ale
OG: 12.0
IBU: 34.2 SRM: 5.8ABV: 5.4%
Commercial Description:
Don’t let the badge fool you ‐ Gunslinger is popular with lawmen and outlaws alike. This highly refreshing Pale Ale leads with pleasant floral and citrus aroma making a great choice anytime of the year.
Tasting Notes:
Appearance: Pours a very clear golden/ amber hue. Head is white and medium in structure, though dissipates to a thin layer. Nose: A hint of sweet malts are present, but the main aroma is floral hops.
Flavor: Very crisp and clean. The hops are only a little more prominent than the malt. The balance is almost equal. The finish is also very clean, with hops being just a subtle aftertaste
Brewer’s Notes:
This beer should be served around 38 degrees, in a pint glass or tumbler. Recipe Description: Pale malt is the base. Other Malts include 45 Lovibond crystal, Torrified wheat and Vienna malts. Cascade and Amarillo hops are used in both the flavor and aroma addition
Lonerider Hoppy Ki YAY
American IPA
OG: 14.65 Plato (1.060 OG)
IBU: 76 SRM: 6.6 ABV: 6.6%
Commercial Description:
We’ve rounded up some great malts and hops for Hoppy Ki Yay
IPA, our year round IPA. This straw colored ale is hopped with Columbus and Amarillo and rounded out by a mild body from the malts.
Tasting Notes:
Appearance: This IPA is straw colored and almost crystal clear. A medium head
produces rings that last on the glass with each sip.
Nose: Slight malt sweetness is overpowered by the smell of hops. Citrus coming from the Amarillo hops and dankness coming from the Columbus hops that are generously added to this beer.
Flavour: Hops from start to finish, in the best way possible. Citrusy flavor at the beginning and middle of the pallet, with a lingering dankness that finishes each taste. Medium body balances the hops well, but this is definitely a hop forward beer.
Brewer’s Notes:
This IPA is perfect for everyday drinking. We created this beer to please hopheads of all types. While having an abundance of Amarillo and Columbus hops, it is also balanced with Vienna and crystal malts to round out the mouthfeel and add a balancing sweetness. Perfect for the changing seasons throughout the year. The brewers like to drink this from a tulip shaped glass, to fully allow the hops to come through.
AWARDS FROM CRAFT BEER RISING (http://www.thebeerawards.com/the-beer-awards-launch/)
The American Craft Beer Company Founder Mark Smith says, “Having been involved in the beer industry for the last 25 years, craft beers, and specifically US craft beers offer the most excitement to consumers and retailers. Lonerider have a great beer pedigree and when you weave this together with their story then we are in for a great journey. We are thrilled to be working with Lonerider and their beers are simply exceptional.”
www.americancraftbeercompany.co.uk
Lonerider, Sumit Vohra, CEO says, “The American Craft Beer Company have a unique perspective on our beers and the role they can play in the UK market. We can’t wait to hang out in a few bars and enjoy our beers.”
www.loneriderbeer.com / (USA Website)
www.loneriderbeer.co.uk / UK Dedicated Website)
| For more information on:
American Craft Beer Company & Lonerider please contact: Mark @ Brand Positioning Ltd mark@brand-positioning.co.uk / Tel: 0845 689 0234 |