The Drinks Trust and HEINEKEN Expand DEVELOP Portfolio with Launch of Fully Funded Cider Qualifications

The Drinks Trust is proud to announce the launch of the Level 1 Certified Cider Guide (ACA) Online, On-Demand course, now available through its DEVELOP training programme. This addition marks a significant step in expanding accessible, high-quality education within the UK drinks industry.

Delivered in partnership with the American Cider Association (ACA), this internationally recognised qualification offers participants foundational knowledge in cider production, tasting, styles, and service. The course is now fully funded for eligible applicants through The Drinks Trust’s DEVELOP bursary programme.

While the UK is one of the world’s most vibrant and historic cider-producing regions, structured training opportunities have remained limited. This initiative aims to bridge that gap, supporting a diverse range of learners and jobseekers - from bartenders and retail staff to distributors, brand ambassadors, and cider producers - with the skills and confidence to thrive in their roles.

Participants in the Level 1 Certified Cider Guide course will:

• Gain a comprehensive understanding of cider production, including apple varieties, fermentation methods, and regional influences

• Build confidence in tasting and service, enabling stronger customer engagement and product recommendations

• Earn an internationally respected qualification that enhances mobility across the global drinks trade

Nicky Burston, CEO of The Drinks Trust, said: "This qualification represents an important milestone in formalising cider education in the UK. By investing in knowledge and professional development, we’re not only supporting individuals, we’re also reinforcing the growth and credibility of the cider category across the industry."

Entirely digital and self-paced, the course is designed to accommodate professionals' busy schedules. Learners receive a downloadable study guide, access to engaging on-demand video content, and the official ACA certification exam - accessible anytime, anywhere.

Jennie Dorsey, Director of Education at the American Cider Association comments: “We’re thrilled to team up with The Drinks Trust to make cider education more accessible. The Certified Cider Guide™ course opens doors for professionals and enthusiasts to level up their knowledge, celebrate cider’s diversity, and keep the category growing with talented individuals.” 

This training is made possible through the generous support of principal sponsor HEINEKEN, whose backing reflects a broader commitment to building a skilled, resilient, and inclusive industry workforce.

Guy Mason, Head of Alcohol Partnerships for HEINEKEN UK, said: “We are delighted to support such an important initiative in helping to upskill people from across the industry through this bursary programme. As the World’s largest cider maker we know how vital it is that the next generation of hospitality professionals have the knowledge to be passionate about all aspects of cider production.”

Through DEVELOP, The Drinks Trust continues to break down barriers to professional growth, ensuring that financial circumstances never limit access to education and opportunity in the drinks trade.

For more information or to apply, visit: https://www.drinkstrust.org.uk/get-help/develop/our-courses/the-level-1-certified-cider-guide-course-aca-online-on-demand

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Notes to the Editor 

The Drinks Trust

The Drinks Trust is a trade charity providing financial assistance, emotional support, and opportunity for growth to drinks industry people. Our aim is to alleviate hardship, improve the wellbeing of our colleagues, and support their professional development.

To find out more, please visit www.drinkstrust.org.uk

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