The Drinks Trust marks 140 years of support with the launch of a Special Anniversary Edition of our award-winning Face It Together campaign

The Drinks Trust is proud to unveil a refreshed edition of its award-winning Face It Together campaign, launched to mark the charity’s 140th anniversary.

This significant milestone celebrates the charity’s rich heritage while reaffirming its unwavering commitment to the people who work in the drinks industry. Since its foundation, The Drinks Trust has remained guided by its core values of compassion, empathy and respect, with a singular mission: to support drinks industry professionals in their time of need.

As the UK drinks industry heads into yet another challenging year, the role of the charity has never been more vital. Against this backdrop, The Drinks Trust is using its anniversary year to renew and strengthen its commitment to making a meaningful difference across the sector.

In 2026, the charity aims to extend the reach of its support services to help even more individuals when they need it most. To achieve this, businesses and individuals will be encouraged to host events, raise awareness, and contribute to a shared movement that highlights the vital work of The Drinks Trust. The Face It Together campaign invites the whole drinks industry, partners, brands, distributors, operators, fundraisers, donors and supporters to take part in both celebration and action.

Commenting on the launch, Nicky Burston, CEO of The Drinks Trust said: “Throughout 2026, we will encourage industry businesses and individuals to organise fundraising events, raise awareness and contribute to a shared movement that shines a light on the vital work of The Drinks Trust. At a time when our industry continues to face significant challenges, this campaign is both a tribute to 140 years of resilience and a powerful call for unity. It reminds us that we are stronger when we face it together. This is an invitation for the drinks industry to celebrate, collaborate and contribute.”

To find out more how to support our campaign, please visit www.faceittogether.org.uk or get in touch with The Drinks Trust’s Fundraising Team at partnerships@drinkstrust.org.uk

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About The Drinks Trust

The Drinks Trust is a trade charity providing financial assistance, emotional support, and opportunity for growth to drinks industry people. Our aim is to alleviate hardship, improve the wellbeing of our colleagues, and support their professional development.

To find out more, please visit www.drinkstrust.org.uk

For media enquiries, please email Alessandra Brugola, Head of Marketing and Communications, at alessandra@drinkstrust.org.uk 

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