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23rd February 2022


Premium Lager Brand, Skinny Lager, Unveils 89 Calorie Skinny IPA.

Skinny Lager, the popular UK premium lager brand, has announced the launch of another innovative break-through beer brand, Skinny IPA. 

Available on Amazon UK, the Skinny IPA is a full flavour premium IPA with an ABV of 4.0% at only 89 calories, meaning you can enjoy a decent IPA with less guilt. 

Along with not having to worry about the extra calories, Skinny IPA is also vegan, gluten free and kosher certified, meaning it can be enjoyed by many. 

Skinny IPA is the next instalment in the journey, with the brand already having the consumer must-have, Skinny Lager. 

The Skinny IPA offers a unique alternative for the IPA market. Unlike other IPA brands, Skinny IPA has 40% fewer calories than other premium IPAs. 

Adrian Hurst CEO from SkinnyBrands said: “Skinny IPA’ will offer a unique alternative for drinkers who are making conscious lifestyle decisions when choosing their food and drink. IPA Drinkers deserve an alternative choice that is transparent with its calories. We want to encourage the nation to ‘Just Taste It’.

Lucy Chan Chappells, marketing manager from SkinnyBrands added: “We’re really proud to be continuing to expand the Skinny Lager brand with the launch of the Skinny IPA. There has been an unprecedented rise in new to market IPA’s, with the global market set to grow annually at 11.4% in over next four years. Skinny IPA is set to lead the way as a lower calorie alternative IPA.”

The Skinny IPA is available to purchase now on Amazon UK SkinnyBrands IPA 24x330ml Cans : 

For more information please visit the SkinnyBrands website


Press release from Skinny Brands