The world’s first international competition dedicated to drinks at or below 0.5% is now live and accepting entries.
The judging will take place in early 2023, and is open to all drink styles at or below the internationally recognised standard for alcohol-free.
‘It’s an incredibly vibrant and diverse part of the drinks world,’ said head of judging, Chrissie Parkinson. ‘We’ll be looking at wine, spirits, beer, RTDs, kombucha, shrub and functional drinks to name but a few.’
The judges will all be specialists in the field of alcohol-free, with some of them jetting in from the US and the Middle East to take part.
As well as awarding medals, the competition will also look to reward products that are good for the planet or its people, with trophies for Organic, Ethical, Halal, Gluten-Free and Vegan products and ranges.
‘The alcohol-free market has grown incredibly quickly,’ said co-founder Chris Losh. ‘And that means that although there’s a real interest in it from retailers and the public there’s also a real thirst for knowledge.
‘We think that this competition – judged by experts and totally focused – will help trade and consumers to buy with confidence.’
Recent market research from AC Nielsen cited alcohol-free as the fastest growing part of the drinks’ world. Drinks research body, the IWSR put the value of the No and Low-alcohol market at just under $10bn in 2021.
The competition is open for entries as of now, with judging taking place in February, and the medal winners revealed at the end of March.
For imagery, more information or to interview the founders, please email us on:
Chris Losh – chrisl@worldafawards.com
Chrissie Parkinson – chrissiep@worldafawards.com
Press release from World Alcohol-Free Awards.
For further information please contact chrissiep@worldafawards.com.