Theakston Celebrates Surge of New Retail Listings for Old Peculier, Nowt Peculier and Salted Caramel Porter

Independent Yorkshire brewery T&R Theakston has secured national and regional listings across a number of supermarkets for a trio of its legendary ales.

From May, cans of the brewery’s iconic Old Peculier will be available in Tesco. The legend’s alcohol-free counterpart Nowt Peculier will also be stocked in Morrisons nationally and in the Co-op regionally from June.

Thanks to advanced filtration technology, Nowt Peculier preserves everything that makes Old Peculier the classic pint it is today, minus the alcohol. Meticulously brewed using the original recipe and brewing methods, this rich-flavoured, dark ruby ale captures the complex character of its classic cousin, offering an uncompromising alcohol-free option for traditional ale fans.

The brewery’s newest product, Theakston’s Salted Caramel Porter, is also bolstering the family-run business’s supermarket presence with Morrisons set to stock the sought-after porter nationally from May. Tesco and the Co-op will also be adding the beer to their regional ranges.

Launched in autumn 2025, Salted Caramel Porter has quickly become a fan favourite. The new listings add to the existing presence of the beer nationally in Waitrose, Booths and Sainsbury’s, meaning it will now be available in over 500 stores.

Richard Bradbury, Managing Director of Theakston’s Brewery, said: “We’re delighted to see such strong demand for our beers in supermarkets both nationally and regionally. From classics like Old Peculier to new additions like Salted Caramel Porter, much of our portfolio started life in the pub, gaining popularity before making the move into retail and enabling drinkers to enjoy their favourite pints at home as well. While we remain dedicated to supporting the Great British pub, it’s fantastic to see our beers continue to grow their presence in the off-trade.”

About Theakston Brewery

Theakston Brewery of Masham is one of the UK’s oldest and most highly regarded independent brewers. Founded in 1827, Theakston has been Brewing Legends Since 1827, brewing a range of much-loved traditional and contemporary beers. A proud sixth-generation family brewer, Theakston remains one of the largest independent breweries under family control in the UK. The Theakston portfolio includes ten permanently available beers: Best, Old Peculier, Peculier IPA, XB, Lightfoot (gluten-free cask), Quencher (low-ABV cask), Barista Stout, Pale Ale, Dark Mild, and Nowt Peculier (0.0%). Visitors can experience this firsthand at The Black Bull in Paradise, the Theakston Brewery Visitor Centre in Masham, open year-round. Website: www.theakstons.co.uk

For more information:

Chloë Briggs or Ben Ormsby, Aberfield Communications

Email: chloe.briggs@aberfield.com / ben.ormsby@aberfield.com | Tel: 0113 880 0444

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