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15th September 2014


As preparations get underway for the 17th annual, Manchester Food and Drink Festival this September, event sponsor, Thwaites, has brewed the first batch of a special themed festival ale.


Use Your Loaf is the creation of local beer enthusiast Iain Devine, from Sale, who won a competition for would-be-brewers to come up with suggestions for a brew that would capture the spirit of Manchester. Iain’s malt loaf inspired beer concept impressed judges and perfectly typified Manchester, which is home of the UK’s largest producer of malt loaf – Soreen.


With the help of master brewers at Thwaites, Iain’s ale has now been created. The 3.9% ABV ale has characteristically deep malty, fruit flavours throughout, expertly balanced with Bramling Cross and Pacific Gem hops. The final recipe came about after several trials conducted with Iain and Thwaites head brewer, Dave Goodwin. The process ensured the beer captured the unique malt loaf flavour in a glass.


Lee Williams, Thwaites marketing manager, commented: “We are really pleased with Use Your Loaf, which has been created using Manchester’s finest malt loaf, Soreen. It is the perfect combination of flavours to accompany the festival and represent Manchester – complex, original but with an easy going finish!”


As well as being involved in the brewing process, Iain will have the honour of pulling the first pint of Use Your Loaf at the festival.


Iain added: “It’s been a fascinating journey creating a brand new beer for the city! I thought that malt loaf, being created in Manchester, but also lending itself well to great beer flavours, would make for a great new brew for the city. Having tasted my first pint of it this week, I’m convinced that my hunch paid off! I look forward to enjoying many more at the Festival!”


Use Your Loaf will be available at the Thwaites Festival of Beer, in the Tasting Room bar at The Festival Hub on Albert Square from 18th – 21st September.




For more information, please contact:

Aimi McNeill: 01625 506 429, mob 07500 123909,

Eleanor O’Connell: 0113 2372826,

Claire Grew: 0113 2372825, mob 07786 091987,


About Daniel Thwaites

Daniel Thwaites is the North of England’s major independent family brewer. Founded in 1807, Thwaites has a rich heritage providing welcoming hospitality and award-winning beers that are brewed with skill and care from the highest quality ingredients.


Thwaites owns an estate of over 300 pubs, a small but growing group of characterful coaching inns and six four-star full service regional hotels and spas, which trade under the Shire Hotels banner.


In addition, Thwaites supplies a full range of drinks to many independently owned pubs, clubs and restaurants in the North of England and beyond and a wide range of bottled beers to most major supermarkets.


About The Manchester Food and Drink Festival


The Manchester Food and Drink Festival is a nationally acclaimed event that has developed to its current level over 17 years.


Conceived and developed by Phil Jones in 1998, the event originated as a means of showing the rest of the nation that there was more to Manchester dining than meat pies and gravy! In the 16 festivals that have taken place over that time, the festival has achieved a national and international status.


Over the years the festival has drawn names as diverse as Jamie Oliver, Gordon Ramsay, Fergus Henderson, Michel Roux, John Torode and Bill Wyman!


The MFDF awards are recognised as the most important in the region. The MFDF Awards are the longest running annual hospitality awards in the region.




T: @mfdf14



Eleanor O’Connell
Senior Account Executive

Tel: +44 (0)113 237 2826
Mob: +44 (0)7770 410 047


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5 Albion Place,
Leeds LS1 6JL