Tipple Marketing unveil a new brand identity and reaffirm their values

To mark the one-year anniversary of their co-owner Daisy Turnell joining the company, Tipple is unveiling a new brand identity and taking the opportunity to reaffirm their values. 

New Look, Same Tipple

Created by beer brand designer Rob MacKay, the new logo uses hand-lettered text to demonstrate the agency’s commitment to customised design solutions, dotting the i’s and crossing the t’s. The one-stop-shop marketing company will be using alternative brandmarks for various applications, demonstrating their flexibility. Representing thoughts or the fizz in your drinks, they’re keeping their emblematics bubbles but rearranging them to show the company growth. 

About their new identity, Amelie Tassin, Tipple Marketing’s founder said: 

“Our original logo was very personal to me and represented the first three years of the company, when it was only a one-woman band. Since Daisy has joined Tipple, we wanted to refresh the branding to make sure it represents the two of us but also the always evolving and creative industry that is the beer industry. I am very happy with Rob’s work – he has managed to perfectly encapsulate our mission statement and our values in this new identity.” 

Co-owner Daisy Turnell added:

“It’s been such a great first year working alongside Amelie at Tipple, and as our company continues to grow, we felt that now was the perfect time to revisit our mission, vision, and values, and we’re so grateful to Rob for bringing these to life with our new branding.”

Reaffirming the agency’s values

Due to the current lack of quality and innovation offered by generative AI solutions, Tipple’s rebrand is also a great opportunity for the company to reaffirm their core ‘ACE’ values and their commitment to meaningful marketing, both within the industry and for their clients: 

Authenticity & Integrity

We believe in honest storytelling, staying true to the identity of each business, and building meaningful relationships.

Community & Connection

Beer and cider is built on people. We create opportunities for brands to connect with the right audiences, fostering lasting relationships that strengthen and elevate our industry.

Expertise & Innovation

With deep industry knowledge and creative thinking, we craft bold, effective strategies that help businesses stand out and thrive.

Visit Tipple’s website to learn more about the agency and their services. 

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Notes to Editors 

About Tipple Marketing: 

Founded in January 2022, Tipple Marketing is a marketing and strategy agency that helps food and drink businesses to find their place in a competitive market. 

They offer their clients tailored services and precious connections to help businesses connecting with their community and be more authentic in their day-to-day marketing.

Website: https://tipplemarketing.com

Socials: @tipplemarketing

About Amelie Tassin: 

Amelie Tassin is a marketing and strategy agency based in Edinburgh, Scotland. With over 15 years’ experience, Amelie has worked across several European sectors from retail banking and property development to cosmetics and food and drink. Her agency's work offers tailored services for all needs thanks to Amelie's wealth of cross-industry experience.

In 2018 she founded Women In Beer, a 'women who beer' group in Edinburgh -  the following year she launched the successful Women In Beer Festival (WIB Fest), a celebration of women in the industry with an impressive roster of events including tap takeovers, talks, and tastings.

In 2023  she launched the Women in Beer Mentorship Programme. Aimed at women who work in the beer and brewing sector, the programme allows them to be paired with experienced women of the industry who will share advice, skills, and access to a wider network.

About Daisy Turnell:

Daisy Turnell is a marketing professional with 24 years of experience in the craft beer and hospitality industries, including 15 years dedicated to marketing, communications, and events. As a Member of the Chartered Institute of Marketing (MCIM) and the British Guild of Beer Writers, her expertise is both extensive and well-recognised within the industry.

Daisy's career has been marked by a passion for craft beer. As the owner of Craft Beer Newcastle, she has fostered a vibrant community of beer enthusiasts, and promotes breweries from across the North East of England. 

An experienced beer judge, Daisy can be found at various beer competitions, as well as working as a guest columnist at Appetite Magazine.

Outside of the industry, she is a committed charity trustee and volunteer at Building Futures East, where she contributes to helping the local community in Newcastle upon Tyne where she lives.

Contact: press@tipplemarketing.com

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