Denmark’s acclaimed To Øl brand is celebrating after its much-loved Gose to Hollywood beer rolled out nationally in Marks & Spencer.
A staple favourite of craft beer fans worldwide and a beer which has helped To Øl establish itself as a regular fixture in the ‘Top 40’ RateBeer end of year polls, the Gose to Hollywood is available as part of the new Marks & Spencer 440ml craft beer range.
Listed alongside several other acclaimed breweries in this category-defining project for Marks & Spencer, it’s a prodigious moment for To Øl, as it marks the first national UK listing with such a discerning retailer.
The perfect balanced summer drink and an accessible gateway beer for those entering into the world of craft, the beer has also had a re-vamp, courtesy of the new To Øl City brewery, giving a more defined orange accent, whilst maintaining the crisp and refreshing peppery back notes of the classic Gose style.
Brewery: To Øl (Copenhagen, Denmark)
Beer Name: Gose To Hollywood
Style: Gose brewed w/ Oranges
Description: Behind the instantly recognisable test logo from the Danish Government-Run TV channel ‘DR1’, hides a story of how To Øl got starstruck. This is how we went to Hollywood.
A salty, sour, light Gose brewed with the best fruits California can offer. Best consumed on warm summer days or on the red carpet.
Packsize/Price: £3.50 per 440ml can
To Øl City
The beer is one of the first to launch from To Øl City. The new base of the in-demand Danish brewers is in the village of Svinnenge, an hour’s drive west of Copenhagen. A place which has seen a lot of industrial decline in recent years, the brewery’s arrival has already helped rejuvenate the area.
Based in the site of an abandoned old food factory, which once made ketchup, vinegar, pickles and other condiments, To Øl have refurbished and transformed the 260,000 sqm site into a craft beverage hub and a powerhouse of a production facility.
New top of the range brewhouse technology, packaging lines and cold storage facilities have been installed and other brands have moved in meaning a diverse range of drinks is now being produced in To Øl City including beer, cider, spirits, cocktails and kombucha. They are even fermenting vinegar and potatoes.
About To Øl
To Øl, which translates as ‘Two Beers’, initially came about as a student brewing project back in 2005, after Tore Gynther and Tobias Emil Jensen had a discussion on the merits of big brewers (or the lack of) with their college teacher – a certain Mikkel Borg Bjergsø. Mikkel the teacher famously went on to set up Mikkeller and the students soon followed in his footsteps, founding To Øl in 2010.
Since its inception, To Øl’s ambition has been to brew the best beers in the world. To Øl travels the world to create exclusive craft beers and explore the frontiers of brewing only using the best possible raw ingredients with an uncompromising approach.
The brand quickly became one of the planet’s most renowned nomadic brewers, contract brewing over 200 different, pioneering beers that are now available in Michelin star restaurants, craft beer bars, pubs and shops in over 45 countries around the world.
First entering RateBeers’s top 100 brewery list in 2012, To Øl has been there ever since and was voted the world’s 9th best brewery in 2015, out of 19,000. The company launched its BRUS brewpub in Copenhagen in 2017, where the brewhouse now accommodates 13 fermentation tanks and 3 bright beer tanks. The brewery’s new home To Øl City was opened in early 2020.
To Øl has a progressive artistic and creative graphic identity, thanks to graphic designer Kasper Ledet who works from an open and fluid design strategy that mirrors the experimental style of the brewery. This ensures the To Øl brand has a very special visual identity which is widely acknowledged and loved by customers, fans and influencers.
For further information on To Øl and its beers, visit www.toolbeer.dk or follow on Facebook, Instagram and Twitter – @toolbeer
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