St Austell Brewery’s ‘Quality Speaks for Itself’ campaign is talk of the town after picking up the Communications award at this year’s prestigious Western Morning News (WMN) Business Awards.
The campaign in support of its flagship Tribute Cornish Pale Ale was designed to reinforce Tribute as the quality beer of choice in its South West heartland as well as reach out to its growing base of new fans in London and the South East.
Judges commended the campaign – which included a brand refresh, new bottles and glassware, new slogans and communications alongside local and wider regional advertising – on its targeted messaging and distinctive imagery as well as the fully integrated nature of the various components of the Quality Speaks for Itself proposition.
Delighted to pick up the award on behalf of the St Austell Brewery team behind the campaign, Marketing and Communications Director Jeremy Mitchell said, “This was an incredibly important campaign for us as we looked to reach a new audience at the same time as taking an existing audience to a new place. The amazingly positive response we’ve received from our customers suggests we did our homework right but to win recognition for the campaign at the top regional business awards against such tough opposition is a huge reward for everyone who worked so hard to get the message right and get it out in such a coordinated way.”
The annual WMN Business Awards recognise businesses large and small covering all aspects of enterprise from manufacturers and exporters to start-ups and tech firms and have become an important part of the #BackTheSouthWest campaign which aims to support the regional economy by highlighting regional achievements and campaigning for the right infrastructure to allow further growth.
In a special message before the awards ceremony at Cornwall’s St Mellion Country Club, Prime Minister Theresa May championed the diversity, innovation and enterprise taking place across the region, commenting, “From the tech companies embracing cutting-edge software development and e-learning, to food and drink producers coming up with new ways to promote the area’s outstanding produce and culinary heritage, it’s clear to see that the South West has much to offer across a variety of sectors.”
Praising all of the winners and shortlisted firms, WMN editor Bill Martin commented, “This year’s entries were again outstanding illustrating that, despite the challenges of the environment we work in, there’s a real appetite for excellence in the region – and real desire to let the rest of the country know.”
For more information about Quality Speaks for Itself visit www.staustellbrewery.co.uk or for awards information visit www.devonlive.com/all-about/western-morning-news-business-awards.
L-R: Western Morning News Editor Bill Martin, St Austell Brewery’s Marketing and Communications Director Jeremy Mitchell and Brand Manager Laura Hicks, DC-Media Head of Online Jacqui Merrington, St Austell Brewery’s PR Manager Chris Knight and Digital Media Executive Sophie Peters with event sponsor Sarah Heald from Pennon
Notes to Editors
St Austell Brewery, which is one of only 28 independent family-owned brewers in the UK, was founded in 1851 and is known to be one of the oldest businesses in Cornwall. Best known for Tribute Cornish Pale Ale, Proper Job IPA and Korev lager, the company also owns pubs and inns across the South West.
For more information contact:
St Austell Brewery