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12th July 2013

UEFA WOMEN’S EURO 2013™ KICKS OFF Carlsberg is Official Sponsor

 Carlsberg is gearing up for one of the biggest tournaments in women’s football.  The UEFA Women’s EURO 2013TM is taking place in Sweden in July and Carlsberg is the official beer of the tournament.


The sponsorship of the UEFA Women’s EURO 2013™ tournament, which kicks off on 10 July, is part of the recently announced sponsorship of UEFA European Championships.The final will be played at the new Swedish National Arena in Stockholm on July 28.


As a long standing supporter of football, Carlsberg is investing in ‘fan-zones’ across Stockholm, ensuring fans get the very best experience from the tournament featuring the continent’s very best women’s football teams.


“We are delighted that we managed to include the UEFA Women’s EURO 2013™ as part of our sponsorship agreement with UEFA,” says Carlsberg Sweden CEO, Mark Jensen.  “We have been working extremely hard to ensure an awesome experience for everyone attending the matches or visiting the fan-parks.”



The seven host cities will have Carlsberg branded fan parks, where fans can get together before, during and after the games. Carlsberg Sweden has secured serving of Carlsberg non-alcoholic beer in the stadiums, while in special VIP areas, hotels and most of the fan-parks, Carlsberg Export beer will also be available. 


During the tournament, Carlsberg Sweden has put together a special brand team to ensure maximum visibility and brand awareness of Carlsberg. The team will visit stadiums and fan zones round the seven playing venues throughout the playing period.


“At a time when we see strong market performance in Sweden it is fantastic to be associated with such a big event. The Carlsberg brand has a long association with football and we are delighted to connect with consumers and football fans at the UEFA Women’s EURO  2013™ – and to play our part in helping to promote and grow women’s football,” adds Mark Jensen.


In the UK, live TV coverage of the 2013 Women’s European Football Championship is on BBC Three.  England, in Group C,  open their campaign against Spain on Friday 12 July, before they take on Russia on Monday 15 July, rounding things off against France on Thursday 18 July.



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Carlsberg Group         Ben Morton        +45 3327 1417,

Joanna Dring          +45 2335 1562

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UEFA Press Office:                 +41 848 00 2727,



Notes to Editors:


Carlsberg’s long-standing involvement with football


Carlsberg has been a consecutive sponsor of the European Football Championships since 1988, and was Official Partner to UEFA EURO 2012™.


The brand has a long heritage of supporting football through major international sponsorships of national teams and international tournaments. Starting in the 1970’s, Carlsberg was the first commercial sponsor of the Danish national team and national league. The Denmark sponsorship continues today along with partnerships with the national teams of England, Ireland and Serbia.


In club football Carlsberg has wide ranging partnerships throughout Europe and beyond including a long running association with Liverpool FC and Arsenal FC plus the recent deal with the Premier League, as well as, FC Copenhagen, OB-Odense (Denmark), Hamburger SV, FC St. Pauli (Germany), FC Porto (Portugal) and many more.


About Carlsberg Group


The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. The flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the top six biggest brands in Europe. More than 42.000 people work for the Carlsberg Group, and its products are sold in more than 150 markets. In 2012, the Carlsberg Group sold approximately 120 hectolitres of beer, equivalent of approx. 36 billion bottles of beer. Find out more at


About UEFA, UEFA Events S.A. and CAA Eleven


UEFA is the governing body of European football, consisting of 53 member associations. Its core mission is to promote, protect and develop European football at every level of the game. Promoting national team football and providing financial stability to its member associations form an integral part of the objectives of UEFA.


UEFA Events is a wholly owned subsidiary of UEFA, created to handle the European football governing body’s commercial and event operations.


CAA Eleven is the exclusive marketing agency of UEFA appointed to manage commercial rights to UEFA national team competitions, including the UEFA European Football Championship™, UEFA European Under-21 Championship™, UEFA European Women’s Championship™, UEFA European Futsal Championship™ and the European Qualifiers.