A satisfyingly moreish amber ale with a subtle bitterness and delicately enticing hop balance
Wainwright, one of the UK’s leading ale brands, is climbing to new heights with the launch of its exciting new beer, Wainwright Amber, expanding their award-winning range.Brewed with 100% English malt, Wainwright Amber (4.0% ABV) is a fantastically refreshing new beer that looks to expand the Wainwright brand to new audiences and even greater success, combining the brand’s reputation for great ales with the popularity of the Amber Ale style. Inviting with its attractive amber colour and a scent hinting of spice, Wainwright Amber offers a clean, creamy drinking experience, with a malty and lightly fruity flavour delivering gentle bitterness.
Part of the Carlsberg Marston’s Brewing Company (CMBC) portfolio, the brand is named in honour of Alfred Wainwright – the famous Lancastrian fell walker, author and illustrator. Keeping true to the adventurous values of their namesake, Wainwright has built a strong reputation for exciting, rewarding premium ales.
The new Wainwright Amber follows the brand’s tremendous success with Wainwright Gold, which has risen to be the UK’s No.1 Golden Cask Ale[1] and earned a World Beer Silver Award in the UK for 2019 and 2021 as well as Bronze at the International Beer Challenge 2021.
Wainwright is driven to make a big impact in the category with Wainwright Amber, supporting the new beer with a refreshed visual identity to draw new drinkers to their new favourite beer. The new look reflects Wainwright’s premium, modern appeal while staying true to the brand’s heritage, and will be visible across the brand’s contemporary new glassware and attractive Point of Sale (POS) décor and equipment available to the On Trade.
“Wainwright has succeeded at attracting modern drinkers who value quality and have a taste authenticity,” explains Miranda Osborne, Director of Marketing for Ales at CMBC. “We’re making a big push on Wainwright Amber, which we strongly believe is the right beer to capture the moment and inject excitement and energy back into the category.
“Amber Ale is a style that’s accessible and popular with drinkers. With Wainwright Amber, we’re adding our own touch to make an exciting new beer that can take the brand to new heights.
“In cask, Amber Ale accounts for 72% of the market. Wainwright has the highest Rate of Sale and delivers the greatest cash margin for outlets. With Wainwright Amber, we’re delivering an easy-drinking, must-have ale that adds value to venues of all kinds, from high-street bars to food-led rural pubs.”
Wainwright will be putting power into the launch, unveiling their new creative platform later this year alongside a planned digital media campaign. The new Wainwright Amber is available in the On Trade from 6th June in 50L keg and 9g cask, with the Off Trade launch to follow early next year.
ENDS
Notes to Editors:
To find out more about Wainwright, please visit https://wainwrightbeer.com/
[1] CMBC On Trade Power Report, Jan 2022
Inspired by Alfred Wainwright and the beautifully challenging landscape of the Lakes, Wainwright Golden Beer was first brewed by Thwaites Brewery as the ultimate refreshing reward. Since then, Wainwright has grown to become the UK’s No.1 Golden Cask Ale, enjoyed the length and breadth of the country.
Driven by the spirit of endeavour, we brew refreshingly rewarding beer for like-minded souls. We celebrate those who share our love of the outdoors, and those looking for a life with purpose and authenticity. We inspire those seeking to unleash their inner explorer and lead a more fulfilling life.
About Carlsberg Marston’s Brewing Company
Carlsberg Marston’s Brewing Company is one of the newest, historic brewers in the UK. Formed out of a joint venture between Carlsberg UK and Marston’s PLC, who are both shareholders, the brewer combines over 300 years of shared values, history and heritage in UK brewing.
The brewer provides its customers and consumers with an unrivalled portfolio of lagers, ales and craft beer brands from the very best of two master brewing teams, plus those under license from valued partners. These include lagers such as Carlsberg Danish Pilsner, Carlsberg Expørt and Poretti; premium cask and packaged ales, including Hobgoblin, Marston’s Pedigree, Tetley’s, Wainwright and 61 Deep; brands under license including San Miguel, Estrella Damm, Shipyard, Erdinger, Warsteiner and Kirin; a broad selection of alcohol-free beers; plus distribution of the Brooklyn Brewery craft portfolio.
Carlsberg Marston’s Brewing Company also owns and operates a brewery and distribution network across the UK, including the Carlsberg brewery in Northampton; Marston’s in Burton upon Trent; Banks’s in Wolverhampton; Wychwood in Witney, Oxfordshire; Jennings in Cockermouth, Cumbria; Ringwood in Hampshire; and Eagle in Bedford; plus a National Distribution Centre in Northampton and 15 UK-wide distribution depots.
Press release from Wainwright
Media Contacts
For further information please contact:
Edward Halliday
T: 07514 315415
E: Edward.Halliday@carlsbergmarstons.co.uk