Acclaimed brewers set to launch a golden ale just in time for barbeque season
Golden Ales represent 1/3 of the cask market and is on an upward trajectory
The award-winning West Berkshire Brewery has announced the launch of Gold Star – a zesty traditional golden pale ale, the perfect accompaniment for alfresco get-togethers this Summer.
Launching in July, Gold Star has been brewed to transport drinkers to sunnier climates with complex aromas of oranges, grapefruit, apricot and berries followed by a bright citrus finish. A year in the making, going through a series of rigorous blind tastings and trials, the 4.1% beer took input from the whole brewing team. The final recipe for this very English beer style was developed by Belgian lead brewer Francois VanDamme, resulting in a delightfully refreshing golden beer.
West Berkshire Brewery, home to Renegade Lager, Detour Pale Ale and Good Old Boy, has created the new core beer in response to consumer demand with data suggesting golden ales currently represent a third of the cask ale market in the UK*. Golden ales popularity shows no sign of slowing down as consumers increasingly make the switch from amber ales to the golden variety.
Managing Director of West Berkshire Brewery, Tom Lucas, said “Traditional beer styles are part of our DNA and, whilst we have always been happy that Good Old Boy, Detour and Renegade Lager represent benchmarks for their individual styles, we wanted a traditional pale ale to be proud of.
“There are some iconic beers in this category, which is, to my mind, one of the most drinkable around, and we have spent a year perfecting the recipe to ensure that Gold Star encapsulates the style. We’re thrilled to be launching this delicious and refreshing golden ale this Summer as restrictions are lifted and outdoor celebrations are in full swing.
West Berkshire Brewery will be offering Gold Star Ale in 500ml bottles (£2.30 RRP), 440ml cans (£2.00 RRP) and 9-gallon casks on wbbrew.com when the beer launches on 5th July 2021.
*Marston’s Beer Report 2019/2020
ENDS
About West Berkshire Brewery: Founded in 1995 by two passionate homebrewers, West Berkshire Brewery’s focus has always been inspired by its community, respect for heritage, a commitment to build a sustainable future, and ultimately to create fantastic beer. With a considered approach to old and new, the admiration for great traditional English beer styles, is combined with the creativity and imagination of a young and vibrant brewing team which constantly explores progressive beer styles.
Press release from Red Lion PR on behalf of West Berkshire Brewery
For further information, imagery or time with spokespeople, please contact the team at Red Lion PR: wbb@redlionpr.com