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14th April 2022

Why Southampton’s Unity Brewing Co has renamed award-winning flagship beer Collision to Only The Sea

Southampton’s Unity Brewing Co has revealed its renamed signature 6.2% hazy IPA, Collision – now known under its new name of Only The Sea.

‘This is one of our original and best loved beers, but the name Collision has never felt quite right for a brewery that stands for togetherness,’ says founder and head brewer Jimmy Hatherley.

“Now, five years on from its first naming, the time was right to reboot its name and artwork. The beer itself is just the same – rich, soft and satisfying.”

Only the Sea – or OTS – reflects how the beer takes inspiration from East and West US coast styles, before bringing it all back home to Southampton shores to become its own thing. It’s taken from French film director Claude Chabrol‘s quote about new wave cinema – ‘There is no new wave, only the sea’ – reflecting the fluidity, fairness and the power of blending ideas.

“We feel beer names are really important and we wanted to move away from the associations of the word ‘collision’ to something more optimistic that also proudly reflects our maritime location,” explains Jimmy.

The distinctive new artwork was developed by Unity’s senior designer Matt Canning. “We came up with the ship’s wheel idea, with lots of characters collaboratively steering, giving a visual cue to Unity’s values,” he says.As Collision, the beer has won awards and built a strong reputation and popularity with Unity customers, as well as featuring in books by journalists Matt Curtis and Adrian Tierney-Jones.


Unity is a 20hl brewery, producing over 3000 pints of modern craft beer per week – on sale in local and national bars, restaurants and bottle shops, as well as at the brewery’s on-site taproom and webshop.

Our approach combines innovation and creativity with a focus on people and developing for the future in a spirit of positivity. We’re proudly community owned and committed to making beer we want you to enjoy.

We’ve been lucky enough to collaborate with an array of inspiring breweries, organisations and friends, including Cloudwater, Deya, Duration, Left Handed Giant, Lost & Grounded, Track and Verdant among others.

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Press release from Unity
Jimmy Hatherley
Founder & Head Brewer
Unity Brewing Co Ltd.