The winners of The Beer and Cider Marketing Awards 2018 were announced at a packed Old Truman Brewery in London last night.
The awards, in their fourth year, recognise the very best in beer and cider marketing and were boosted by a record number of entries and attendees on the night. The judges include leading on and off trade operators, beer journalists, bloggers and award-winning marketeers.
The winners are as follows:
BEST ADVERTISING CAMPAIGN – BROADCAST sponsored by Original Gravity Magazine
Thatchers Cider Company – Joint London – WINNER
Camden Town Brewery – Hells Lager – The Garage Soho – Highly Commended
BEST ONLINE COMMUNICATIONS sponsored by We Are Spectacular
Fuller’s Brewery – WINNER
BEST BRANDING/DESIGN sponsored by Real Ale
North Brewing Co and Refold – WINNER
ByVolume/Orbit Beers – Highly Commended
BEST PUBLIC RELATIONS CAMPAIGN – sponsored by Kate Hempsall
Old Mout Cider – WINNER
BEST INTEGRATED CAMPAIGN – sponsored by BII
St Austell Brewery – Tribute ‘Quality Speaks for Itself’ – WINNER
Bright Signals – Wire Media – Republic of Media – Lucky Generals – Tennent’s Lager – Highly Commended
BEST BUSINESS-TO-BUSINESS CAMPAIGN – sponsored by Morning Advertiser
Camden Town Brewery – Beer School – WINNER
Charles Wells – Highly Commended
Content Coms – Highly Commended
BEST INNOVATION – sponsored by UK Hospitality
Hawkes – WINNER
Small Beer Brew Co. – Highly Commended
BEST NEW LAUNCH – sponsored by Just Peel
Small Beer Brew Co. – WINNER
Cave Direct Beer Merchants – Highly Commended
BEST USE OF SPONSORSHIP – sponsored by Serious Pig
Brakspear – WINNER
BEST USE OF MERCHANDISE/POINT OF SALE MATERIAL – sponsored by Vektor
Fourpure Brewing Co. – WINNER
BEST CORPORATE RESPONSIBILITY INITIATIVE – sponsored by Fleet Street Communications
Hiver, The Honey Beer – WINNER
Toast Ale – Highly Commended
BEST TARGETING OF ALTERNATIVE MARKETS – sponsored by Dark Star Brewing Co
Big Drop Brewing Co Ltd – WINNER
Club Soda – Highly Commended
BEST EVENT – sponsored by Pub19
Marston’s Brewery – Beer Town Film Festival – WINNER
BEST STUNT/GUERRILLA MARKETING – sponsored by Brewbroker
Badger Beer and Joint – WINNER
BEST BEER MARKETING OF THE YEAR – sponsored by Keg Star
St Austell Brewery
BEST CIDER MARKETING OF THE YEAR WINNER – sponsored by Beer and Cider Academy
Thatchers Cider Company – Joint London
INDIVIDUAL CONTRIBUTION – sponsored by Camden Town Brewery
Nick Dwyer for his work with Beavertown
GRAND PRIX: BEER AND CIDER MARKETER OF THE YEAR
WINNER – sponsored by Matthew Clark, Boutique Beers
St Austell Brewery
Beer & Cider Marketing Awards co-founder and Head Judge Pete Brown commented: “The spread of entries we’ve had this year was the best yet. Together they showcase a real broadening of creative ideas in the beer and cider market – and it really is in both beer and cider. After somewhat muted debut in the awards last year, cider has come through very strongly this year. The judges’ discussion was robust and yet mostly positive – it kept us busy well into the evening! There are going to be lots of insights to be learned from this year’s winners.”
The awards are run in partnership with national drinks supplier, Matthew Clark. Justin Wylde, Category Manager – Beer, Cider and Soft Drinks at Matthew Clark, commented: “There is no better example of an industry celebrating all that is great about beer and cider. Supporting these awards is important to us as it highlights all the creative work that goes in to showcasing categories that have grown in popularity and truly champions the marketing prowess of not only the big guys but the smaller independents doing incredible things to excite consumers to brands.”
For more information go to: https://www.bestofbeerandcider.com/
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