Wold Top Brewery Launches Seasonal Hop-Forward Range for Asda

A Yorkshire Wolds brewery has launched the first in a series of four seasonal brews for a Leeds-based supermarket chain.

Wold Top Brewery’s Alpine Pale is the spring/summer edition and is available exclusively in selected Asda stores throughout Yorkshire and the north of England.

Wold Top’s MD Kate Balchin explained the rationale for the launch: “We were speaking to the buyer at Asda about range changes, and they mentioned that a new, seasonal beer, with the same ABV for each one, would be a great addition to their range, so this is what we’ve done!

“It’s a brand new recipe focusing on the different flavours imparted into beers by hops from different growing regions. Alpine Pale is a fresh, pale ale made using European hops, which bring soft floral notes, a gentle spice and a clean, refreshing finish. It will be followed later in the year by beers brewed using British hops, American hops and New Zealand hops, respectively.”

Alpine Pale, 4.6% ABV, is gluten free and vegan friendly.

Notes to Editors

Wold Top was founded in 2003 and is located on the Mellor family farm at Hunmanby Grange near Filey. The team use home-grown barley and water from the farm’s borehole to produce a range of award-winning cask, keg and bottled beers that are available nationwide. For more information visit www.woldtopbrewery.co.uk.

For more information:

Tracey Baty, three60 marketing

Email: traceybaty@three60marketing.co.uk | Tel: 01430 871360 / 07971 961574

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