Woodforde’s Norfolk Ales has appointed Rachael Shakespeare as marketing manager to oversee the firm’s marketing strategy and to build customer affinity.
Formerly a director of a Norfolk PR consultancy and Chair of the Chartered Institute of Public Relations (CIPR) in East Anglia, Rachael joins with a wealth of marketing and PR experience that spans 10 years.
In her new role, Rachael will oversee the implementation of a revised communications plan for Woodforde’s – promoting the brand’s portfolio of ales, a programme of guest beers and a series of trade and consumer events. She will also be responsible for the management of the award-winning Woodforde’s Ale Trail.
Rupert Farquharson, managing director of Woodforde’s comments: “I’m delighted to have Rachael join Woodforde’s after having worked with her in the past and knowing her ability to deliver effective marketing initiatives. Fundamentally, she will assist in building the Woodforde’s brand in the experience of our customers.”
For more information about Woodforde’s Norfolk Ales, visit www.woodfordes.co.uk
ENDS
About Woodforde’s
Woodforde’s Norfolk Ales is a craft brewery based at Woodbastwick, producing a range of cask and bottled beers, winning the SIBA (Society of Independent Brewers) Business Award for its Ale Trail and a finalist in the Eastern Daily Press’ Food and Farming Excellence awards.
www.woodfordes.co.uk
Press information
For further information please contact:
Suzy Pettican, Managing Director, 01603 219191 / 07888 735460 / suzy@reflectionpr.co.uk
Amanda Bunn, Account Director, 01603 219191 / 07595 768277 amanda@reflectionpr.co.uk