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22nd March 2016

World Beers Nets An Italian Hat-trick

Speciality beer importer World Beers Ltd has moved quickly to extend the range of acclaimed Birradamare craft beers available in the UK with the roll out three additional lines – the Birra Roma, La Zia Ale and Na Birretta Rossa.


The tasty trio from the award-winning, Italian artisan brewery have been launched  ahead of what will be a big summer and will join the Na Birretta Chiara and Dammenipa which launched pre-Christmas 2015.


The new beers that have landed include:


Birra Roma Bionda (5.2% abv) – A deep, full-bodied blond beer that is delicate, flavourful and easy-drinking. Special pale malts and vibrant hops lift and perfectly balance this beer.


La Zia Ale (5.5% abv) – a seasonal springtime beer, this brew was created as part of a project with other local craft brewers which aimed to showcase ingredients being grown in the nearby vicinity.  The brewery uses fresh rosemary and artichoke in the beer to provide aromatic and balsamic notes to this truly unique beer.


Na Biretta Rossa (6.3% abv) – Inspired by the classic German Bocks, this delicious double malt beer has a creamy head, is a deep amber in colour and  is defined by toasted malt flavours on the palate.


The beers have been produced to compliment the finest food and come packaged in beautiful, stand-out  33cl bottles in cases of 12.  They will be targeted at the On and Off trade.


Peter Karsten, Managing Director at World Beers Ltd, commented:


“The phone hasn’t stop ringing since we launched Birradamare’s Na Birretta Chiara and Dammenipa pre-Christmas so it was important to move quickly and bolster the range.  With a huge summer ahead with the Euro’s and Olympics, we’re confident the brand and the 5-strong range has everything to be one of the big success stories of 2016.




The brewery was set up in Ostia, on the coast outside Rome in 2004 by two friends and beer lovers Elio Miceli and Massimo Salvatori.  Their aim was simple – to produce beers from the heart.  Ten years on and with the help of master brewer Ioan Bratuleanu, the brewery has moved to a bigger site and even grows its own barley to ensure optimum taste quality.  The brewery now produces over 17 superlative beers which are sold throughout Italy, the wider Europe, Australia, Japan and the USA.


The Birradamare range joins the likes of Amazon, Lazy Mutt, Huber, DAB and the award-winning low alcohol brand Clausthaler in the World Beers Ltd stable.


For more information on the brand or to stock, contact World Beers Ltd on 01279 600044 or email