Revealed: The World’s Favourite Beer is…
– “Corona Beer” has been searched globally 115,000 times in the past month
– Asahi is the second favourite, while Amstel is the third
– Beer production worldwide is 1.91bn hectolitres – the equivalent of 76,000 Olympic swimming pools.
A new study has revealed that Corona ranks as the top beer globally, revealed as the favourite in countries such as the UK and the US.
New research by kitchen equipment experts Maxima Kitchen Equipment has analysed Google search data to determine the most searched beers from the 50 most popular beer brands worldwide.
It revealed that Corona is the most popular beer with “Corona Beer” being searched globally 115,000 times in the past month. During 2019, Corona beer sales within the UK rose by 40%, a total of £68 million in supermarket sales. In the US, there were an average 42,000 Google searches for the beer.
Beer is an immense part of the US and UK culture. According to Beer Marketer’s Insights, the consumer price index for beer has risen 2.2% since June 2020.
Corona beer falls under Constellation Brands, Inc. who, according to Investopedia, are one of the best value beer stocks for value, growth and momentum, 2021.
Corona places #63 on Forbes ‘World’s Most Valuable Brands 2020”.
Corona Beer has a higher google search volume than the three Cambridge children, heir to the throne Prince George, Princess Charlotte, and Prince Louis, combined (61,400).
The second most searched for beer in the UK is Asahi, with Amstel coming in third.
Asahi beer has seen 5,100 Google searches in the UK in the past month. This is closely followed by 4,100 searches for Amstel beer.
Japanese-made Asahi first hit shelves in 1987, and more than 100 million cases have been sold every year since. Asahi Holdings also own other popular brands such as Peroni and Lech.
This is closely followed by 4,100 searches in the UK for Amstel beer. Amstel, which is owned by Heineken, sell to 190 countries across the world. They are also Europe’s No.1 biggest brewer.
Guinness Beer makes it into the top 10 for most searched for beer in the US but does not for the UK.
According to Statista, the revenue in the Beer industry worldwide equates to $612,406 million in 2021 and is expected to grow annually by 10.51%.
Beer production worldwide is 1.91bn hectolitres – the equivalent of 76,000 Olympic swimming pools.
A spokesperson from Maxima Kitchen Equipment commented ‘The beer industry has grown more and more profitable over recent years and these search numbers are promising, suggesting that beers have always been and will continue to be a staple of British culture despite the closing of pubs during the UK lockdowns.’
The analysis was conducted by Maxima Kitchen Equipment which has more than 40 years of experience in the supply and maintenance of professional kitchen equipment.
Google search data collected from analytics platform Ahrefs.
Press release from Search Intelligence
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