Award-winning UK beer producer, Wye Valley Brewery, has completed a rebrand of its popular keg stout in partnership with creative agency, Wonderworks.
Relaunched as Nightjar on Thursday 22nd September to 250 publicans at the brewery in Stoke Lacy, Herefordshire, the newly branded keg stout complements the other market leading brands in the Wye Valley Brewery portfolio. Established in 1985, by ex-Guinness brewer Peter Amor, Wye Valley Brewery boasts a wide range of beers that include popular brands Butty Bach, HPA and 1985, which can be found in most pubs across the West Midlands and South Wales. The brewery’s bold ambitions for Nightjar are for it to become the British stout brand of choice, rivalling other stouts that currently dominate the category.
The name Nightjar is a reference to the nocturnal bird that hawks for food and nests in the Wye Valley.
Nightjar is a kegged stout based on the original Dorothy Goodbody’s Wholesome Stout cask recipe dating back to 1985, when ex-Guinness alumni, Peter Amor, first began brewing his own beers at the back of the well-known watering hole, The Barrels in Hereford. As a kegged stout, Nightjar is chilled to 4°C and is nitrogenated. This makes it a very refreshing drink with a delectably creamy texture.
Wye Valley Brewery’s Managing Director, Vernon Amor, said of the new brand:
“When we first created a kegged version of our stout, we did so on a bit of a whim. But the results exceeded our expectations, and we are delighted with the positive response from our pub customers. And now with great branding, Nightjar has been elevated to compete with market leaders.”
Simon Daws, owner of renowned food and drink destination, The Gloucester Old Spot in Cheltenham, said of Nightjar:
“Nightjar is such an outstanding pint that I’ve made it our permanent stout. It’s popular with locals and tourists alike and gives us a point of difference on the bar.”
Dave Grimes, owner of local Herefordshire gem, The Bell in Bosbury, said:
“Since putting Nightjar on the bar we haven’t looked back. Locals and visitors love it and come back for more. It’s got a great full-bodied flavour; it simply does not disappoint!”
For list of current Nightjar stockists, please check Wye Valley Brewery’s website: www.wyevalleybrewery.co.uk
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Notes to Editors
About Wye Valley Brewery:
Since 1985, Wye Valley Brewery has been producing the very best cask, keg, and bottled beers, using the finest ingredients, while at the same time supporting the Great British institution that is fondly known as the ‘pub’.
The brewery’s reputation for consistent excellence in product quality and customer service is the reason their beers are served in more than 1,200 pubs and bars throughout the West Midlands and South Wales. In fact, they’ve gone from brewing approximately 10 brewers’ barrels a week to producing an average of 900 barrels per week – that’s more than 14 million pints per year.
Popular products in Wye Valley Brewery’s range include Butty Bach, HPA, Hopfather and their 1985 lager.
About Wonderworks Communications:
Wonderworks is an independent, female-led, creative agency.
Sarah Wildman-King and Miranda Hart head up the award-winning agency which specialises in premium drinks, with clients including Jim Beam, Avallen, Roku Gin, Courvoisier and Haku Vodka.
Wonderworks run a free 12-week mentoring programme for women who work or want to work in the drinks industry.
Press release from Wye Valley Brewery.
For more information, please contact:
Abbie Gadd – abbie@wyevalleybrewery.co.uk 01885 490505 / 07969 756947
Jack Morris – jack@wyevalleybrewery.co.uk 01885 490505 / 07812 378858