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Guild Member Profile

Frances Brace

Communications Specialist
  • East Anglia
  • CAMRA

What is the one thing you'd like to tell visitors to the Guild's website?

Director of Red Flame Communications, which specialises in pub, beer and food ingredient industries. Over 20 years in beer and pub industry including head of comms for Greene King and only woman on Cask Marque board in its 20 years. Lover of beer; seeker of stories; connector of threads; advocate for manufacturing in general and brewing in particular; believer in weight of words and power of pictures; insightful PR strategist with ability to influence change and make things happen.  Campaigner to save my local – 500 year old Duke of Marlborough, Suffolk, now cooperatively-owned and buzzing. Guild Director.

 

What you can offer as a writer/beer lover?

Informed insight. Original thought. Compelling words. Great pictures. Captivating events. Strategic direction. Commercial nous. Ability to bring out best in breweries, beer and people – and communicate the good news.

 

What do you like most about being a Guild of Beer Writers member?

Collective love of brewing and beer – and the communities it creates.  Willingness of members to share their expertise. The convivial camaraderie and kindness.