Thoroughly decent, thoroughly drinkable and thoroughly British
Ninety years ago in a small, unpretentious Wiltshire town, a mighty beer was brewed. It was coppery gold in colour, modestly malty and fruity in flavour, and gently hoppy on the palate. They called it 6X.
Fast forward to 2013 and the same classic beer is still being brewed at the same great brewery. It’s still delicious, still intense, and still one of the nation’s favourite ales. This thoroughly decent pint has seen Wadworth drinkers through two world wars, a General Strike, a winter of discontent, a World Cup victory, two home Olympics, 16 prime ministers and four monarchs.
It got its famous name from an ancient tradition and has become a modern talisman in the pubs and bars of Britain. It is the beer of choice for many a pub-goer through good times and bad. Wherever you are across the land, you can depend on a consistent pint of 6X with the same trademark characteristics of strength, colour, palate and aroma. Thoroughly decent, thoroughly drinkable and thoroughly British.
The recipe has been tweaked across the years, but remains basically the same flavoursome brew. Special editions of the popular ale include this years’ 90th Anniversary version – given a festive note for the celebrations, but still retaining the distinctive 6X flavour notes.
The beer acquired its famous name right from the off. The X was developed during the middle ages when most people couldn’t read so barrels of ale were marked with an X to denote strength – the more Xs, the stronger the brew. This tradition continued into the modern era, and at different times Wadworth brewed an XX Mild, an XXX ale and an XXXX pale ale. When XXXXXX was introduced as a stronger variant it’s believed that one of the lads in the brewery shortened this to 6X – and the rest, as they say, is history.
“We are very proud of 6X here at Wadworth,” said Sales and Marketing Director Paul Sullivan. “We believe it to be one of the oldest, if not the oldest, beer brand, and its popularity and staying power is down to its remarkable flavour and ultimate drinkability. It has the character to appeal afresh to each new generation of drinkers, providing all that is required in a high quality pint.”
ENDS
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Note to editors:
If you need further information please contact: Teresa Dadey/Gail Lacey
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E-mail: gail@rlpltd.co.uk or teresa@rlpltd.co.uk