Camden HP Brown Ale is a full English-inspired ale that combines the sweet, fruity, spicy and tangy flavours of HP with fresh tasting Camden beer
London, 15th November 2023, 00:01: Camden Town Brewery has announced the launch of its latest collaboration beer, introducing: Camden HP Brown Ale. The two great British brands have joined forces to unite generations of beer and brown sauce fans across the country with a new sauce of conversation.
HP Brown Ale combines the very best of two British staples that have been enjoyed over dinner tables and local pubs for centuries. Designed to be sipped on over dinner, supper or tea with your Nan, Dad or best mate. It’s up to you and yours to decide whether HP really does go with everything.
Inspired by the bold and timeless flavours of everyone’s favourite brown sauce, instead of adding HP sauce directly into the beer (save that for your butties!), the brewing team used the ingredients and flavours of HP and added them into the brewing process for a fresh and unique brown ale which gives a taste of what HP and Camden do best.
How do you make a beer taste like HP you ask? Camden added loads of Aromatic malt, a specifically made sweeter malt, to replicate the rich chestnut colour of HP. Adding date puree for a background fruity flavour reminiscent of HP sauce, coupled with a dash of Juicy Mosaic hops late in the brew for good measure, HP Brown Ale is an unexpected take on a British classic.
To replicate the much-loved taste of HP, the brewing team also added some of the sauce’s signature spices to the beer for a subtle peppery and clove background. Finally, a hybrid fermentation with a sour ale strain has given this beer its not-quite-sour, not-quite-tart, ‘tangy’ note that HP is famous for.
Fred Nesbitt, Head of Marketing at Camden Town Brewery, said: ‘What are two things that us Brits love? Beer and sauce. Lager or ale, red or brown – we also love a debate. These debates are quintessentially British, and span across generations so we have teamed up with HP to brew a beer which we hope is a sauce for conversation between you and your nan, or just your mates. Enjoy.’
Georgina Fotopoulou, Marketing Manager at HP Sauce, said: ‘Here at HP we are so excited to be working with Camden Town Brewery on this brilliant partnership. For generations people have been enjoying HP over the dinner table and now they get to enjoy the intense and rich flavour in one of their favourite drinks – beer – and the result is delicious. We hope our HP fans will love this as much as they love our sauce!’
Camden HP Brown Ale has an ABV of 4.0% and is available to order now for a limited time only in 330ml bottles for £15 for 4-pack of Camden HP Brown Ale and 1x Camden Town Edition HP Sauce via the Camden webshop. And a beer that tastes this good deserves a full range of merch that looks just as fresh – with saucy accessories from logo tees to bucket hats, good taste is timeless.
To celebrate the launch, HP sauce have designed limited edition ‘Camden’ labels featuring the iconic Camden Lock Bridge. A celebration of the home of Camden’s original brewery, and the coming together of two well-loved brands, the sauce is available to purchase via the Camden web shop.
For more information about the new launch visit https://camdentownbrewery.com
About Camden Town Brewery
Camden Town Brewery is a leading brewery based in North London and the home of Hells Lager. Founded by Jasper Cuppaidge, the team began brewing under the railway arches in Camden in 2010 and opened a second brewery in Enfield in July 2017.
Camden Town Brewery’s core range consists of five beers including its award-winning Hells Lager. These beers are available in all major supermarkets as well as around 3,000 pubs, bars and independent retailers.
Alongside the core range, Camden Town Brewery releases small batch innovation beers under its ‘Arch 55’ series. This range allows Camden’s brewing team to try out new ideas, ingredients, techniques, and recipes which are available on the Camden webshop in limited-edition batches.
Camden also launches annual summer and winter seasonals, which have previously included Chilly, Cold IPA, Ice Cream Lager and Pina. These limited-edition beers continue to showcase the brewing team’s fresh innovation, bringing bold and innovative new flavours to the UK ahead of summer and winter each year.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2022 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
Imagery assets available to view/download HERE.
The new beer is available to purchase now from the Camden webshop HERE
Contact: Becky Greenwell, Becky.Greenwell@wcommunications.co.uk
Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.