Adnams unveils the UK’s best-selling low alcohol ale Ghost Ship 0.5% in new format to meet growing demand – and New Year resolution bundle to keep January dry (and full of flavour)
SMOOTH SAILING GHOST SHIP 0.5% BUNDLE
£37.99 from adnams.co.uk
Includes 8x500ml Ghost Ship 0.5% bottles & 24x330ml 0.5% cans
New research from Alcohol Change UK, the charity behind Dry January® has revealed that amongst UK adults (excluding non-drinkers), 30% of men and 26% of women would like to reduce the amount of alcohol they drink in 2024. The new figures come as one in six UK adults (16%) plan to take a break from alcohol this January.[1]
In a move to expand its low and no offering and make it more accessible, Adnams of Southwold, iconic British brewer, and creator of the UK’s best-selling low alcohol ale in the on trade, Ghost Ship 0.5%, has introduced 330ml slimline cans in a convenient format for on-the-go occasions.[2]
With 33% of respondents moderating for general health reasons, Ghost Ship 0.5% is vegan, gluten free and 23 calories per 100ml, but it still delivers the distinctive flavours and sensation of a full-strength beer. Using the first reverse osmosis brewing kit in the country, Adnams filters out the alcohol from its flagship Ghost Ship 4.5% ale at cold temperatures, which helps to lock in the flavour found in its 0.5% counterpart.
Fergus Fitzgerald, Head of Production at Adnams, comments: “It seemed like a big leap in 2018 to invest in the technology to be able to brew a 0.5% version of our best-selling beer, but we wanted to make sure we captured the flavours as closely as we could. It was clearly the right thing to do as Ghost Ship 0.5% is now our second-best selling beer and is still growing.
“When we first started selling Ghost Ship 0.5% it was really customers of Ghost Ship 4.5% that bought the beer, but that seems to have changed, and it’s now attracting customers who don’t really know the original beer it was based on, and I think the new can format will help it broaden its appeal even further.”
Ghost Ship 0.5%
£26.99 for 24x330ml cans from adnams.co.uk
Awarded UK Gold in the 2019 World Beer Awards.
100% of the taste, at just 0.5% ABV.
Ghost Ship 0.5% is brewed with pale ale, rye crystal, and cara malts which add depth, and a blend of citra and other American hops to give it the famous citrus finish and flavours of lemon and lime found in Ghost Ship 4.5%.
Gluten free, Vegetarian, Vegan.
-ENDS-
Notes to Editors
[1] https://alcoholchange.org.uk/
[2] beertoday.co.uk/2022/01/04/
Media enquiries:
Phipps Relations | Johara Chambers, Mary Ellis, Sophia Dearie at adnams@thisisphipps.com
About Adnams Plc:
Founded by George and Ernest Adnams in 1872, Adnams began as a Southwold brewery on the Suffolk coast and has been fiercely independent for the last 151 years.
From its forever home of Southwold in Suffolk, Adnams crafts from local suppliers over 30 beers, 12 spirits and stocks over 450 wines which are available from its 13 retail stores in the East of England, managed properties, partner pubs, online at Adnams.co.uk and in outlets nationwide and in over 30 countries.
In 2010, Adnams became the first brewery in England to build a distillery on the same site. Its pioneering spirit has enabled Adnams to become a distinctive and award-winning brewer, distiller, wine merchant, retailer, publican, and hotelier.
Adnams has long taken pride in its heritage and strong values and is committed to running its business sustainably, leaving its footprints in the sand, not on the planet having been awarded three Queen’s Awards for Sustainable Development and 30 other awards.
Media enquiries:
Phipps Relations | Johara Chambers, Mary Ellis, Sophia Dearie at adnams@thisisphipps.com
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