Old Speckled Hen, part of Greene King Brewery, has launched a new beer into the market this April, Old Session Hen, which offers a new distinct style for the portfolio.
Old Session Hen is a 3.4% easy-drinking ale, brewed with Harlequin hops for hints of tropical fruit flavours, and cascade hops for the perfect balance of bitterness. Rounded off with a crisp clean finish, this light ale has launched in 500ml bottles exclusively in Morrisons, on promotion for £1, just in time for spring.
The “sessionable ale” is a style that has been growing amongst consumers as they look for an ale with easy drinkability that can offer a lower ABV. The lower alcohol content and balanced flavours make sessionable ales perfect for socialising, whether that be as part of a gathering at home or at outdoor events.
Old Session Hen has been crafted to complement the new socialising experiences where consumers are looking for a beer with a lower ABV, but still offers the same refreshing taste of a golden ale.
David Spencer, Head of Marketing for the Old Speckled Hen family, said: “We are excited to launch Old Session Hen into the market for spring and it is already off to a cracking start. Old Speckled Hen is a household name when it comes to enjoying a refreshing ale at home and we continue to consider how our consumers socialise and how this then impacts their drinking preferences. Old Session Hen is already proving popular and is sure to be a hit at any gathering or social event.”
Old Session Hen is available now in 500ml bottles in Morrisons stores across the UK. The refreshing ale is also available to purchase on the Greene King online shop here: https://shop.greeneking.co.uk/products/old-session-hen
To find more information on the Old Speckled Hen portfolio go to: https://www.greeneking.co.uk/our-beers/old-speckled-hen/old-speckled-hen
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For further information, please contact hollysmith@greeneking.co.uk.
Notes to editors
Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.
At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands.
- Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country
- Destination Brands is a mixture of food and drink-led brands including Hungry Horse, Farmhouse Inns, Chef & Brewer, Flaming Grill and Wacky Warehouse
- Partnerships & Ventures includes Pub Partners, which runs our tenanted and leased pubs business and Hive Franchise pubs, and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs
- Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.
For further information, please contact hollysmith@greeneking.co.uk.
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