The West Country’s fastest growing Brewery, Butcombe, has secured an expansion of its listings in Asda stores from April 2012. Key brands; Butcombe Bitter, Gold and Brunel IPA, have been rolled out from ten to twenty-eight of its larger stores in the South West, from Swindon to Taunton and Southampton to Hereford. The brands retail in-store for £1.89 per bottle.
Ale growth is continuing to be driven by the premium category, despite the toughest economic backdrop in many generations. The premium bottled ale category outperformed the rest of the sector delivering growth in both volume (+11% Year on Year) and value (+12.2% Year on Year) and recruiting over 450,000 new shoppers. (Source: Nielsen year to October 1, 2011).
Butcombe brands are stocked in over 550 supermarkets across the UK, as well as a large number of independent convenience stores and off licences. The range includes: Butcombe Bitter (4.5% A.B.V.), Butcombe Gold (4.7% A.B.V.), Butcombe Blond (4.5% A.B.V.), Butcombe Brunel IPA (5.0% A.B.V.) and recently launched Adam Henson’s Rare Breed (4.2% A.B.V.).
For further information on all Butcombe Brewery’s bottled beers, visit http://www.butcombebottles.com/ or follow Butcombe Brewery on Facebook at http://www.facebook.com/pages/Butcombe-Brewery Twitter: ButcombeBrewery
Linkedin: UK Bottled Ale Group
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Note to editors
In 2005, Butcombe built the largest new-build brewery in the UK for the past 35 years and prides itself on being one of the most efficient and energy-conserving breweries in the UK. There are twenty-five people in the team at Butcombe – 16 in production and distribution, and nine covering all other aspects of running the brewery and a 21-strong managed pub estate.
For further press information on Butcombe Brewery or for high resolution images, please contact:
Gill Shaffer
Mint Communications
Mobile: 00 44 (0) 7958 989124
(00 44 (0)17992 18353 * gill@mintcomm.co.uk