Yattendon-based brewery congratulates the Royals on their quarter-final triumph with dual-branded limited edition pump-clip
The multi-award winning bitter, Good Old Boy – brewed by the West Berkshire Brewery (WBB) and the official beer of Reading FC – has launched a new limited-edition pump-clip replete with the club badge and shirt colours, to celebrate the team’s recent FA Cup quarter-final triumph, and ensuing trip to Wembley.
In support of the Royals’ recent victories, the limited edition pump-clip will be used in various outlets across the Reading and Berkshire area. The Good Old Boy bar at the Madejski Stadium will also be utilising the dual-branded clip, ahead of the club’s next cup match, against Arsenal at Wembley.
After their 3-0 win against Bradford City, the club is now looking ahead to the upcoming semi-final game on Saturday 18 April. As this will be the first time the club have played in an FA Cup semi-final game for 88 years, WBB felt that the best way for them to commemorate the achievement would be through the brewery’s much-loved flagship ale.
Vicky Mills, Marketing Director for WBB, said: “We wanted to say congratulations to Reading FC and thought that this would be a fitting tribute. It’s an extremely exciting time for the Royals, and we hope that a pint of Good Old Boy will help them get all the way to the final!”
Adam Benson, Commercial Director at Reading FC, said: “We are delighted to join forces with West Berkshire Brewery as they honour our FA Cup semi-final with a celebratory beer and help us to mark such a historic occasion for the Royals.”
The Yattendon-based brewery have also confirmed that should the football club progress further into the competition, there’s potential for WBB to create a Good Old Boy – Reading FC branded bottle, in addition to the pump-clip.
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Issued on behalf of West Berkshire Brewery by Fleet Street Communications. For photography and further information, please contact:
Mark Stretton 07974 303657 020 3567 5802 mark@fsc.uk.com
Maisie Johnson 07792 105194 020 3567 1290 maisie@fsc.uk.com
About West Berkshire Brewery
- The West Berkshire Brewery (WBB), in Yattendon, Berkshire, is an award-winning, independent brewery, founded in 1995 by Dave and Helen Maggs
- WBB produces a selection of the highest quality craft-brewed beers and ales. It has already won well over 40 awards, including a Gold Medal for Dr Hexter’s Healer in the strong beer category at the Great British Beer Festival in 2009
- WBB uses traditional brewing techniques and prides itself on using British raw materials
- The brewery capacity at its current site is 210 barrels per week, or around 11,000 barrels per year
- WBB’s range of delicious beers are available in many free houses across the country, but also as a guest beer for Enterprise Inns and, most prestigiously, its bottled beers are available in Fortnum & Mason, Waitrose and Majestic Wines.
- For more information on WBB and its outstanding range of beers, please visit www.wbbrew.com, call 01635 202968 or email info@wbbrew.com
- WBB can also be found on Facebook and Twitter
About Reading Football Club
- Reading FC, also known as the Royals, are a professional football club based in Berkshire – founded in 1871.
- They currently ply their trade in the Sky Bet Championship but have enjoyed two spells in the English Premier League
- The club hold the Football League record for points accrued in a single season – 106, picked up in their 2005/06 Championship winning campaign.
- For more information on the club visit www.readingfc.co.uk. To book tickets call 0118 968 1313, or for hospitality call 0118 968 1010.
- Follow the Royals on social media via their Facebook, Twitter, Instagram, YouTube and Vine accounts.
Maisie Johnson | Junior Account Executive
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