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24th May 2023

Award winning multiple operators take on second pub with Greene King after £300,000 investment

The Bell in Tring, Hertfordshire, has reopened its doors after an impressive £300,000 investment by pub owner Greene King Pub Partners.

The pub will be operated by award winning multiple operator and Hertfordshire based brewery Farr Brew. Farr Brew also operates The Elephant & Castle in Wheathampstead with Greene King Pub Partners, which recently won ‘Best Rural Craft Beer Pub’ at the SIBA Business Awards 2023.

The £300,000 investment has been used to transform The Bell, which is believed to be one of the oldest pubs in Tring, into an upmarket and contemporary pub.

Inside, the pub has been completely redecorated with new fixtures and fittings including new seating, lighting, tables and a newly built bar.

Outside, the pub’s courtyard garden has also been transformed into a new eating and drinking area.

Externally, the pub has been painted a new colour and new signage put in place to reflect its new offer.

Operated by Farr Brew, The Bell in Tring will serve Farr Brew’s ales alongside a food menu of pub classics plus delicious a la carte options with light bites too – all locally sourced from high end suppliers and producers. It will also pride itself on a high quality of service in a modern and contemporary environment.

Dan Robinson, Managing Director of Greene King Pub Partners, said:

“Our £300,000 investment has transformed The Bell. I am delighted to be growing our successful business partnership with Farr Brew as we help them to grow their award-winning pub business. I look forward to seeing The Bell go from strength-to-strength as their second pub with us.”

Nick Farr and Matt Elvidge, founders of Farr Brew and operators of The Bell, said:

“As a growing pub operation, we are delighted to have opened our second pub in partnership with Greene King Pub Partners.

“The pub has been transformed through its investment and we look forward to welcoming new customers through its doors to experience our great beer and wonderful hospitality.”


Notes to editors

Please see attached for photos of the newly invested The Bell pub in Tring. Pictured in photo behind bar is left to right The Bell Head Chef Chris Lonergan and Farr Brew Founder Nick Farr.

Press Contact: Nick Lawrie Email: Tel: 07812 256245

About Greene King:

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands.

  • Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country
  • Destination Brands is a mixture of food and drink-led brands including Hungry Horse, Farmhouse Inns, Chef & Brewer, Wacky Warehouse, and Pub & Carvery, Pub & Dining and Pub & Grill
  • Partnerships & Ventures includes Pub Partners, which runs our tenanted and leased pubs business and Hive Franchise pubs, and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs

Brewing & Brands covers the brewing sides of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

About Greene King Pub Partners:

Greene King Pub Partners operates over 1000 leased, tenanted and franchise pubs across England, Scotland and Wales with independent business partners. In March 2023 it was recognised as the best leased and tenanted pub company at the Publican Awards, the 6th time Greene King Pub Partners has won the national industry award.

Press Contact: Nick Lawrie Email: Tel: 07812 256245