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17th November 2021

Backing London Black: Anspach & Hobday sets it sights on expansion as Crowdfunding opportunity will pave the way for production capabilities

Independent London-based craft brewery Anspach & Hobday have announced their crowdfunding campaign with Crowdcube to expand their production capabilities. Backing London Black, their new Nitro Porter, Anspach & Hobday are aspiring to offer a consumer choice to rival Diageo’s Guinness in London and across the UK.

About the Raise

Since the launch of London Black in May 2021, we’ve already landed 30 direct permanent lines and sold over 450 kegs. That’s 13,500 litres totalling over 23,500 pints of independent, locally produced dark beer. We have joined in partnership with James Clay and New Wave Beers for distribution across Britain. Due to the success of London Black, we now believe this is the time to raise capital to meet demand.

The upgrades to our production hub in Croydon will include doubling our batch volume, improving efficiency, as well as expanding production of London Black. To meet growing demand London Black will also be available in small-pack, with upgrades being made to our canning line which will allow us to can Nitro Beers. For local pubs wishing to stock London Black, we will also provide nitro line installations as part of our offering.

London Black is a creamy, smooth and sessionable London Porter – poured from keg but smooth like cask. An easy drinking dark beer, with an incredibly tight creamy head that lasts all the way down the glass, London Black is the local independent alternative to mass produced macro-dark beer.

The raise follows on from our successful 2018 campaign where 524 backers invested £525,250 into the brewery. We delivered on our plans, expanded our production to a new site in Croydon, transferred from bottled to canned beer, renovated our Bermondsey site and invested in a new lab-based role that oversees our quality control.

These investments have enabled us to grow 31% YoY (2020/2021) despite the pandemic, with the company even reaching the milestone of £1,000,000 in turnover in the 12 months to October.

Today marks the beginning of the public part of our raise where we invite in the wider investment community to hear about our plans and the opportunity to invest. We are thrilled to begin the round with momentum having already secured over £390,000 of investment from our existing crowd. We now have the opportunity to maximise this raise and see London Black and our brewery reach their true potential.

Alongside equity, investors will also receive a variety of rewards depending on their contribution. Highlights include a 10% lifetime discount, your own A&H dispense hire, and an exclusive meal at London’s English Restaurant featuring London Black.

Chairman and Co-Founder Jack Hobday says: “It was a triumph for our brewery to continue to grow throughout the pandemic. We are proud of our team and the success of the beers we brew but it would have been all harder without the fantastic support of our crowdfunder base built in 2018.

We are raising now to underpin that growth and capitalise on the opportunity that London Black offers. It is really exciting to be able to welcome more to join our company in this next step of our journey.”

Head of Production and Co-Founder Paul Anspach says: “At the brewery, we are all incredibly excited about London Black. It’s a beer that we have thoroughly enjoyed developing, and the team couldn’t be prouder of the results.

The beer represents a legitimate, independently brewed, craft alternative to the macro brand that dominates the sector, benefiting both the publican and customer alike. London Black is about choice. As a brewery, it enables us to answer a genuine need within the industry, and we have absolutely loved watching it gain traction.”

Investments of this nature carry risks to your capital. Please Invest Aware.


Founded by childhood friends Paul Anspach & Jack Hobday, Anspach & Hobday launched in Bermondsey in 2014. Anspach & Hobday believe beer is about enjoyment and community. In 2019 we set up our Croydon Brewery following on from our 2018 crowdfund (542 investors, £525,250 raised, £3m valuation).

Inspired by traditional styles and remade for the 21st century beer drinker, Anspach & Hobday is known for its diverse range of beers. Brewing everything from historic ales and porters to experimental sours and IPAs. All of our beers are vegan friendly and made using renewable energy.

Anspach & Hobday is best known for its flagship beer and award-winning beer, The Porter. The brewery epitomises London craft beer, bringing together tradition with modernity.

More About Anspach & Hobday –


Press release from Anspach & Hobday