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22nd April 2015

Badger Ales announced as official beer partners of CarFest North & South 2015

CarFest North, Oulton Park, Cheshire 31st July-2nd August 2015

&

CarFest South, Laverstoke Park Farm, Hampshire 28th-30th August 2015

 

Badger Ales are delighted to announce that they will be the official beer partners to CarFest North and South 2015.  Now in its fourth year, the sell-out family festival was launched by Chris Evans in 2012 and brings together incredible cars, live music, handy crafts and fantastic food and drink. 

The brewers at Badger have been honing their craft since 1777 and are still continuing to treat beer lovers with their iconic range of British ales.  As part of their ‘journey of discovery,’ Badger Ales are hitting the road in 2015 in a rather unique set of wheels; a re-purposed 1980’s Bedford military truck, to give the good people at CarFest the opportunity to sample great Badger beer.

During both events, a selection of Badger’s award-winning beers will be available to sample at the truck and to buy from the event bars around the site. 

On the truck, there will be a variety of beers to sample including Badger’s latest brew, Leaping Legend: a light-coloured beer which balances the citrus character of American Amarillo hops with the more traditional British Fuggles, perfect for savouring in the sunshine.   Along with Blandford Flyer, a medium-bodied brew with warm ginger notes and a rounded sweetness; a great accompaniment to sweet and savoury dishes.

Talking about the beers, Head Brewer Toby Heasman said: “We’re over the moon to be CarFest’s official beer partner. We’re bringing along some fantastic beers that will make the perfect accompaniment to a sunshine-filled summer’s day (we hope!) and showcase to CarFest visitors the diversity of Badger beer styles.”

 

On sale across both weekends will be familiar Badger Ale favourites such as Fursty Ferret and Golden Champion, along with some of the newer beers from the range.

 

Badger Ales are available to buy at all good supermarkets and off licences.

RRP £1.99 a bottle

-END-

 

Press enquiries:

For further information or to request imagery please contact:

Rob Leary, Emma Carson or Charlotte Brooks at House PR.

badgerale@housepr.com / (0)20 7291 3000

 

Notes to Editors

About Badger Ales

Badger Ales have been brewed in the heart of the Dorset countryside since 1777 by independent brewers Hall & Woodhouse.  As one of the leading independent brewers in the UK, Hall & Woodhouse is well known for its range of award-winning ales brewed under the Badger brand and its network of public houses throughout the South of England.

The brewery, which is now managed by the seventh generation of the Woodhouse family, is justifiably proud of the quality of its ales which are brewed with Dorset spring water filtered through the Cretaceous chalk downs and drawn up 120 feet from the Brewery’s own wells.

www.badgerales.com

 

About CarFest

CarFest was conceived in early 2012 by Chris Evans for BBC Children in Need. The six hugely successful, sell-out festivals held to date have wowed more than 265,000 visitors and are now firmly established as one of the summer’s most family-friendly and fun-filled festivals.

More importantly the intoxicating mix of fast cars, live music and great festival food have helped raise £3.5m for BBC Children in Need.

http://www.carfest.org/

 

Rob Leary

Account Executive

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DL: +44(0)20 7291 3025

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@robleary_

www.housepr.com / @House_PR

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