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4th May 2023

BarthHaas X launch a new ecommerce shop offering direct access to top suppliers for even the smallest brewery

The new online shop allows breweries to purchase hops, malt and yeast directly from the producer, rather than through a third party.

It comes after the British Beer and Pub Association (BBPA) warned that the industry is facing a crisis and is on a dredging cliff edge due to rising energy costs.

Breweries will receive technical support direct from the horse’s mouth.

Next day delivery is available in volumes breweries need to use, rather than having to over order – therefore protecting the brewery cash flow.

BarthHaas X, a leading supplier of hop products to the craft brewing industry across Europe, is proud to announce the launch of its new ecommerce shop which offers direct access to top suppliers for thousands of breweries across the UK.

The new platform has been designed to help breweries easily find and purchase the supplies they need to create high-quality brews.

By offering direct access to top suppliers BarthHaas X, in collaboration with Muntons Malt and WHC Labs, is providing an innovative solution to breweries large and small during the cost of living crisis and helping them compete in an increasingly crowded market.

John Willets, Director of BarthHaas X, said: “We are thrilled to be launching this new platform and to be offering the smaller breweries a solution that will help them succeed.

“We believe that by providing direct access to top suppliers, we can help small breweries grow and thrive, and we are excited to be a part of that journey.

“So many breweries have to buy through third parties rather than direct from the producers like ourselves, and this causes additional costs that small businesses, in particular, can barely support, so we wanted to produce a way for everyone to be able to have direct access to the best producers in the marketplace.

“Therefore we have got together with our friends Muntons Malt and WHC Labs to offer direct access to all of our products, with the beneficial cashflow protection and quality benefits that brings.”

The ecommerce shop features an extensive range of supplies, including brewing ingredients, equipment, and accessories. Customers can easily browse and purchase products from top suppliers in the industry, including Munton Malt, WHC Labs and BarthHaasX.

BarthHaas X’s new ecommerce shop is user-friendly and easy to navigate, making it simple for small brewery owners to find the products they need to create unique and delicious brews. The platform also offers fast shipping, ensuring that small breweries can get the supplies they need quickly and affordably.

John adds: “BarthHaas X always works at the heart of our industry, and does what is needed to best support the brewers at all times.

“We did it with during lockdown, and now with the cost of living crisis hurting everyone we wanted to launch this project and give some help where we can.

“We understand the challenges that small breweries face, especially during these turbulent economic times, when it comes to finding and accessing the supplies they need.

“Our new platform will help level the playing field and provide even the smallest breweries with access to the same high-quality ingredients and equipment as larger breweries.”

Phillip Woodnut, Co-Founder at WHC Lab, said: “We are proud to be partnering with BarthHaas X as a supplier of our yeast products.

“We take great pride in producing high quality yeast for the UK and European market.

“It is exciting to work with an exceptional company like BarthHaas and a testament to both companies’ shared values of quality, customer service and knowledge distribution.

“We look forward to brewing up a storm together.”

Joe Fifield, Brewing Area Sales Manager at Muntons plc, said: “Muntons is proud to be the first malting partner with BarthHaas X.

“It’s so exciting to be part of this online platform that enables brewers to enjoy ultimate flexibility to do what they do best – make great beer using the finest ingredients.”


About BarthHaas X

To learn more about BarthHaas X’s new ecommerce shop and to start browsing products, please visit

For further information, please contact:
Joanna Earle – PR and Outreach Lead at Reflect Digital

Email: Office: 01622 728 800 Mobile: 07765 406 413