Building on an already outstanding year for Batemans, the family brewer based in Lincolnshire, its Black Pepper Ale has received gold at the 2014 World Beer Awards. It was also recognised as one of the Best Herb & Spice beers in the flavoured beer category.
The World Beer Awards are a global event which aims to select the best internationally recognised beer styles. Winners are chosen through blind judging with regional style heats held in Asia, Europe and the Americas.
Black Pepper Ale from Batemans was praised by judges for its ‘subtle and interesting’ flavour, ‘gentle, tea-like bitterness’, ‘well-balanced finish’ and the spicy sensation it creates on the palate. This latest accolade comes after the Black Pepper Ale also received awards at the International Beer Challenge 2014 and the Beer Bottlers Institute competition.
The ale was created by Batemans after one of its team members suggested incorporating black pepper into a beer. It’s proved incredibly popular with customers and the trade since its launch, both because of its delicious, spicy yet fruity flavour, and the sense of theatre created when serving the beer; it comes with a small sachet of ground black peppercorns attached to the neck of the bottle within an instruction sleeve, which are swirled into the beer and sprinkled on top.
Stuart Bateman, Managing Director of Batemans Brewery, commented: “I’m absolutely thrilled that our Black Pepper Ale has received Gold at the World Beer Awards – we were previously awarded Silver for our Mocha beer and it’s been a target of mine to strike Gold.
“Black Pepper Ale is possibly the best speciality beer we’ve ever produced and I’ve been blown away by its success; it clearly demonstrates the value of listening to your staff and encouraging them to make suggestions about your product. Perhaps the most exciting aspect of the beer is the drinking experience itself – it’s all in the ‘pepperation’!”
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Notes to Editors
About Batemans
Batemans is a family brewer based in Lincolnshire, England. It has brewed beer from its Brewery in Wainfleet since 1874, and has nearly 70 pubs in its estate, predominately based in Lincolnshire, Derbyshire Dales and Norfolk. Batemans brews five permanent cask beers, as well as a range of seasonal and speciality beers. It offers a wide selection of bottled beers, which are available to buy online and in supermarkets across the UK.For all Batemans press enquiries please contact:
Sarah Featley, elliotts
T: 01296 714745 e: sarah@elliottsagency.com