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2nd October 2014

Cornwall’s biggest beer-fuelled celebration returns

 

 

Cornwall’s biggest beer-fuelled celebration returns

 

The biggest party of the year for ale lovers from across Britain returns in November, at St Austell Brewery’s Celtic Beer Festival.

 

On Saturday 22 November, beer enthusiasts from across the country will descend upon St Austell for the all-day festival, which will showcase more than 130 different ales, stouts and lagers.

 

Held in the ancient cellars of the Victorian brewery building, guests will be able to sample beers from Cornwall and the Celtic regions, as well as further afield.

 

Up to 3,000 people are expected to pack out the wine cellars and vaults of St Austell Brewery, with four bars serving from 11am until 11pm, and with live music and entertainment throughout the day. Bands playing will include local favourites The Bell Jars, The Strutts, Thomas Ford and the Diehards and the Motown Pirates.

 

Alongside St Austell Brewery’s own award winning beers, including Tribute, Proper Job and Korev Lager, there will be up to 20 new and limited edition ales brewed by the St Austell team just for the festival. This will include a special collaboration brew made in conjunction with other brewers from Scotland, Wales, Ireland and Brittany, celebrating the Celtic connection.

 

Supporting the Cornwall Brewers’ Alliance, the Cornish Beer Bar will be back for the second year, showcasing guest ales from all 11 of its members from across the county, and demonstrating why Cornwall is a brewing force to be reckoned with.

 

There will also be a wide selection of other beers, ales, stouts, lagers and cider to sample, with beer tokens on sale and a printed programme to guide customers through the expansive range of beer styles and flavours on offer, plus hot food on sale including pasties from the Posh Pasty Company.

 

Roger Ryman, head brewer at St Austell Brewery, said: “The Celtic Beer Festival is one of the highlights of the year for beer lovers, and for all of the team here at the Brewery as well. We love having the chance to come up with new and one-off ales for the festival and try out new recipes which might become successful brands of the future.. So make sure you don’t miss the chance to try them.

 

“The festival is now in its 16th year and it just keeps getting bigger and better. I’m looking forward to welcoming thousands of ale enthusiasts to sample the great beers on offer and soak up the unique atmosphere of the event, which is unrivalled anywhere in the South West. It’s also the biggest fundraising event of the year for the St Austell Brewery Charitable Trust, which has raised over £400,000 for South West charities and good causes over the years.”

 

Tickets are available on the door on the festival day only, and cost £10 per person with all profits donated to the St Austell Brewery Charitable Trust. This includes entry to the festival, a commemorative pint glass, festival programme, and two half-pint beer tokens.

 

The festival is only open to over 18s and will operate a strict Challenge 25 policy so if you look younger than 25, you will be asked to provide photographic ID such as a driving licence or passport.

 

Beer tokens are on sale costing £1.75 per half pint, £3.50 per pint or £10 for three pints.

 

For more information, visit www.staustellbrewery.co.uk

 

 

 

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November 2014

 

 

St Austell Brewery (www.staustellbrewery.co.uk)

 

  • With a large number of award wins under its belt, including, most recently, Best Drink, at the Food Reader Awards in 2013 and voted the licensees’ Regional Cask Ale of the Year at the Publicans’ Suppliers Awards 2012, its flagship Tribute Ale (4.2% ABV) is currently in the top five of the UK’s best selling premium cask ales.
  • Founded in 1851, St Austell Brewery is known to be one of the oldest businesses in Cornwall.
  • It is one of only 30 Independently Family Owned Brewers in the UK.
  • The company owns over 170 pubs and inns across the South West.
  • It is the South West’s largest wholesale distributor of beer, ciders, wines, spirits and soft drinks, serving more than 3,000 free trade accounts, from pubs, clubs, restaurants, hotels and other licensed outlets in Cornwall, Devon, Somerset, Dorset and Bristol.
  • The company employs up to 1,000 people including part-time and seasonal staff.
  • The company brews five main cask ale beer brands: Tribute, Proper Job, Trelawny, Dartmoor Best and HSD. Korev Cornish Lager is also available on draught.
  • The bottled beer range consists of HSD, Tribute, Proper Job, Admiral’s Ale, Trelawny, Smugglers Vintage Ale, Smugglers Grand Cru, Clouded Yellow wheat beer, 1913 Cornish Stout and Korev Cornish lager.
  • The company markets its cask ales nationally.
  • The company also distributes a full range of national brands of beers and minerals and a full range of wines and spirits under the Walter Hicks label.
  • The company is a recognised centre of excellence for training, accredited by the British Institute of Innkeeping (BII), offering a wide range of courses to people who work in the licensed trade.

 

For further information, please contact:

Jeremy Mitchell                                                                   Tom Cowle

Director of Marketing & Communications                    Deborah Clark Associates

St Austell Brewery                                                               PR on behalf of St Austell Brewery

Tel: 01726 627149                                                             Tel: 01208 77900, e-mail: tom.cowle@dca-pr.co.uk

e-mail: Jeremy.Mitchell@staustellbrewery.co.uk