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October 25, 2023: Mysterious markings of extraterrestrial origin have appeared on Broad Haven beach in Pembrokeshire, one of the UK’s most renowned UFO hotspots — just in time for Halloween. The cipher, etched into the sand by Beavertown Brewery, has surprised locals and visitors alike with its ancient hieroglyphic style and cryptic message spanning the shoreline.
When observed closely, the mysterious sand art reveals a central cipher code written by Dr. Jo Melville from MIT. Beavertown Brewery is encouraging everyone to put their decoding skills to the test this Halloween, by attempting to solve the hidden code in the extraterrestrial beach markings.
Dr. Jonathan Melville said: “Ancient cultures used circular symbols like Norse runic circles and Hindu mandalas, but some elements in this design are more modern. The ancient Celts had no knowledge of computer structures, nor did they require them, which is why this design seems of non-human origin. This code is for those who possess a deep curiosity to unveil extraterrestrial messages — only the truly intrepid would decode its secret meaning.”
The impressive artwork, with a 6M wide skull at the centre, was uncovered shortly after the launch of the brewery’s otherworldly short film Flightmare, which follows an intrepid, dimension-bending plane journey through the Bermuda Triangle. Watch here.
The brewery has also commissioned research to uncover intriguing insights into the UK’s thoughts on alien life this spooky season. Turns out that a recent study of 2,000 adults found that almost half of Brits (42%) would try to communicate with aliens if they ever landed on Earth. Now they have the chance to.
Some people believe that mysterious symbols and patterns may not be the only things attributed to alien visitors — one-fifth believe that the Bermuda Triangle might have been created by extraterrestrial life forms. Additionally, more than a third (31%) hold the belief that UFOs played a role in the construction of the Pyramids of Giza.
The research also revealed that 56% of adults think that it’s likely that the government is hiding the fact that aliens exist.
Reasons for believing in alien existence include thinking the universe is so big there must be other life forms (86 per cent), while a quarter based their views on news stories. Almost a third (29%) believe more in extraterrestrials than ghosts.
Tom Rainsford, Beavertown Brewery’s Marketing Director, said: “Pop on the TV or check your socials, it seems everyone is talking about aliens and UFOs. So it’s not surprising that almost half the UK say they’d try and communicate with an alien if they ever came across one. You would, right? Just imagine the questions you’d want to ask. At Beavertown we are big fans of all things extraterrestrial, so to celebrate Halloween and the launch of our new short film and graphic novel ‘Flightmare’, we thought what a better way than to try to see, what’s really out there with a unique extraterrestrial sand message.”
Beavertown fans keen to crack the code hidden within the cipher will be in with the chance to win one of ten £100 vouchers for Beavertown beer and clothing. Punters can type their answers into the form here, where the brewery will also release three clues over the next week in the lead-up to Halloween. Ts and Cs here.
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For further press information, please contact beavertown@
Notes to Editors
- *Terms and Conditions Apply. See here for more details: https://
beavertownbrewery.co.uk/pages/ t-cs#sand-cipher - Link to sand cipher answer form: https://
beavertownbrewery.co.uk/blogs/ land-of-cool/beavertowns- halloween-sand-cipher - Link to youtube for short film ‘Flightmare’: https://www.
youtube.com/watch?v=4x7EzB_ TIKo - Link to pre-order ‘Flightmare’ Graphic novel: https://
beavertownbrewery.co.uk/ products/beavertown-graphic- novel
About Dr. Jonathan “Jo” Melville
Dr. Jonathan “Jo” Melville has been an avid puzzle craftsman since childhood, a skill he further honed during his PhD studies in chemistry at the Massachusetts Institute of Technology. In his spare time, he is a climate scientist with the United States Department of Energy. (The U.S. Government does not endorse any product or service)
About Beavertown
Beavertown Brewery is dedicated to crafting high quality, innovative beers like Neck Oil IPA, Gamma Ray APA and Lazer Crush Alcohol Free IPA that appeal to the thirsty masses. From brewing to branding, we believe in creativity at the heart of everything we do.
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At Beavertown, we believe beer is more than just a beer, it’s an experience. That’s why we host weekly Saturday taprooms to give people the chance to taste our carefully crafted beer in its natural habitat, our own Tottenham brewery.
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Now 11 years old, Beavertown began life on a 650L kit in a BBQ joint in Haggerston. The brewery in Tottenham Hale produces 5500L batches (or 9,000,000 pints a year) and our new home in Enfield – Beaverworld – will allow Beavertown to produce ten times this, a staggering 90,000,000 pints a year.
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The official craft beer of Tottenham Hotspur F.C., you can enjoy a crisp pint of your favourite Beavertown brew in our new taproom and microbrewery inside the stadium – the first of its kind.
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In 2021, Beavertown opened the doors to its first-ever pub, Corner Pin, at the brewery’s home in Tottenham. Popping with vibrant blasts of colour, iconic Beavertown designs and with a menu featuring the whole range of Beavertown’s out-of-this-world beers, Corner Pin encompasses everything that makes the brand unique, bringing all of its creativity and curiosity to the new north London location.
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Winner of 3 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil
For further press information, please contact beavertown@
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