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1st April 2014

Beer Direct is delighted to introduce the rising star of Belgian beer to the UK.








It is a blond ale that has taken its home country by storm since its introduction in 2008, as well as export markets, particularly the USA.


OMER is a top-fermented beer with a secondary fermentation in the bottle, brewed according to an original recipe.  It contains carefully selected ingredients, such as high-quality malted barley from the Loire region and three varieties of aromatic hops from Germany, Slovenia and the Czech Republic.  It is a full flavoured 8% abv golden beer with a fruity aroma and a subtle bitterness. 


The name OMER. stems from an era before brand names were used.  When Omer Vander Ghinste started the brewery in 1892, he gave his beers his own name, as this was common in those days.  He promoted his beers by placing stained glass windows with the words “Bieren Omer Vander Ghinste” in the front windows of the pubs. As these windows were very expensive, it was no option to replace them at every change of generation. Therefore every firstborn son was baptised ‘Omer’.  The brewery was successively managed by Omer (1892-1929), Omer Remi (1929-1961) and Omer (1961-2007). Today the management and the well preserved secrets are in hands of Omer Jean Vander Ghinste.  Nowadays, these handmade windows are still present in the street scene and have been the inspiration for ‘the look and feel’ of OMER Traditional Blond.


OMER is available from Beer Direct ( 01782 303823), in cases of 24 x 33cl non-returnable bottles at £49.80  ex VAT to trade customers only. (                                                   


More information at

Quality images can be obtained via this link:


Philip Johnson
Peter Jaye Services
(for Beer Direct)
+ 44 116 273 4408
+ 44 771 206 9791