Beer Hawk has launched its brand-new trade website to make its 800-plus range of global craft beers easily available to trade customers, such as bars, bottle shops, restaurants and coffee shops so they can ‘fill your fridge, not your cellar!’. Beer Hawk’s unique offering includes no minimum order for individual beers; next working day delivery; Pick ‘n’ Mix choice; 800 beers to choose from; expert range advice; easy-to-use online ordering; and lets customers respond to events and even the weather, to bring the most attractive, easiest online beer ordering for the trade ever!
Russ Clarke, Beer Hawk’s Head of Trade stated: “Following the growth of Beer Hawk Trade over the last 12 months, we have monitored the website and gathered customer feedback to improve it based on our customers’ needs.
“There is clear distinction between what consumers and trade customers are seeking when it comes to an online beer-ordering experience. Beer Hawk’s new trade website carries all the features our customers have requested, and more, so that we can truly deliver the best quality beers, in the most accessible formats possible, to support trade customers in whatever type of establishment they operate, wherever they are in the UK.
“Our quick delivery service and no minimum order means that we can respond quickly to local or national events, or even the weather! This is all underpinned by the incredible in-house expertise of Beer Hawk ‘s Beer Gurus and Cicerone-trained support staff, who are on-hand, ready to deliver advice about all things craft beer.”
Chris Wilson from food-led pub The Cross Keys in Leeds commented, “When we’re ordering, we look at what sells best. Going through Beer Hawk Trade means that we can just buy a few beers. We have regulars who want an imperial stout, so we can buy four or five of them and not have some stuck in the cellar; we can respond to what the customer wants. Our cellar is pretty small too and with a limited bottle stock, so it’s great to order the beers and put them straight in the fridge.
“One of our bar staff wanted to get in Weird Beard’s Little Things That Kill and Mariana Trench from looking through their list and choosing the beers; it’s great that the staff can get involved. They are more passionate about selling it if they can say it’s one they chose. If a beer catches your eye and you see it on Beer Hawk Trade, you can order it and get it the next day. There’s no commitment and we can trial beers and see how it goes.”
Russ Clarke added: “Setting industry standards to a high level is our goal and we believe that this latest offering for our trade customers has taken a further bold step forwards and will challenge other online retailers to try and do more. We invest in training our staff to understand both the products we provide and the customers we serve, and our vision is to take Beer Hawk to new levels of excellence to always deliver the beers, service, value and flexibility trade customers require.”
Ends
For more information please contact Ellie Gittings at Beer Hawk on 01423 226500 or email ellie@beerhawk.co.uk
Notes to editors:
Craft beer facts
- Craft beer is a huge part of the beer market – and growing
- It’s worth £782M
- The market grew 23% vs last year*
- That’s way faster than the regular beer trade pottering along at 0.7% growth**
- More customers are willing to pay a bit more for a better beer
- Craft beer commands an average price of £4.55 vs £3.10 for standard lagers***
- More people are drinking craft beer and they’re spending more to do so
*CGA April 2017 – Craft within that is £798.79million – 23.3% up on LY and 55.4% up on 2 yrs ago **CGA April 2017 – Whole Beer Market – 0.7% up on LY and 0.4% up on 2 yrs ago *** CGA April 2017 – Craft Beer Avg. p/L £4.55, Standard Lager Avg. p/L 3.16
About BeerHawk.co.uk
Harrogate based Beer Hawk was founded by Mark Roberts and Chris France in 2012. In 2016, Beer Hawk launched its trade service, and continues to seek out and cherry pick only the finest craft beers and ales from around the world. The trade offering is clear: 800-plus craft ales available online with easy pick ‘n’ mix buying to fill your fridge, not your cellar, and no minimum order guaranteed, with a quick delivery service and the Beer Hawk in-house expertise to support every trade enquiry. Beer Hawk’s trade website can be found at https://trade.beerhawk.co.uk
Twitter:@BeerHawkTrade
Facebook: @TheBeerHawk