Small brewery, Pitchfork Ales, based in Weston-super-Mare are set to score a world first next month when by hosting the very first cask ale virtual beer festival online as they innovate to survive the Covid-19 restrictions.
The ‘Armchair Beer Festival’ has been created out of the need for a countrywide lockdown seeing events cancelled and pubs closed whilst threatening the very survival of such independent breweries. Pitchfork Ales though are fighting back and beginning to unite beer lovers across the country with their innovative approach to tackling how to get high quality beer direct to a consumer.
“Traditional beer festivals are predominantly cask ale, they allow the visitor to sample whichever beers they wish, be entertained by some great music and enjoy the company of other beer lovers.” said Dave Turner, Director of Pitchfork Ales. “We saw numerous beer festivals being cancelled and wondered what we could do replicate that experience online, and we’ve done just that”
By visiting the website, beer lovers get to choose the drinks they wish to sample during the festival out of fifteen beers and three ciders. These will be then carefully packaged along with a commemorative ‘Armchair Beer Festival’ glass and dispatched by a specialist liquid carrying courier to the beer lovers home address in time for the festival on Bank Holiday Friday. On the day of the festival at 7pm, the exclusive live stream will run for three hours broadcasting three live music acts and offering beer related chats with the Pitchfork Ales brewer and potentially other industry experts.
Dave went on to say, “Predominantly, it’s our local area where beer lovers get to sample our brews, but already we’re seeing orders come in for the beer festival from Surrey, Essex, Hertfordshire, Oxfordshire and Nottinghamshire, the unique aspect of being able to ship freshly tapped cask ale anywhere in the country direct to the consumers door is a real pull”.
The ‘Armchair Beer Festival’ is on Friday 8th May, 7pm and more information can be found online at www.ArmchairBeerFest.com
For more information, contact:
Tel: 01934 384044