Bob Pease, President & CEO of the Brewers Association, the not-for-profit trade organisation dedicated to promoting and protecting American craft brewers, will deliver the Keynote speech at SIBA BEERX at 1.00pm on Friday 17th March 2017. His speech, entitled American Craft Brewers Sustaining Excellence and Growth, outlines trends in the US craft beer market and gives an overview of market growth, indicating where it has come from and where it might be going. He will be looking at the role of the BA and how it can help UK brewers.
Venue: The Cellar, IceSheffield
For press passes please follow this link: https://form.jotformeu.com/70584196884370
He will also present the Keynote speech at Beer Now, a new conference focussing on marketing, tourism and communications for today’s beer industry, at 9.00am on Saturday 18th March. He will explore the US craft beer market and how it is undergoing changes in marketing, communications and tourism which might or might not suggest future directions for Europe.
Venue: The Tap Room, IceSheffield
To receive a 50% discount off the current registration rate use the code MEDIA on this link:
https://www.zephyradventures.com/2017-conference-registrations/beer-now-conference-registration/#
Bob Pease was named CEO of the Brewers Association in August of 2014 after serving for four years as the organizations Chief Operating Officer. He has worked at the Brewers Association for over 22 years. As the CEO, Pease is directly responsible for the performance of the Brewers Association.
The BA represents small and independent American craft brewers and has over 3,500 brewery members.
For press queries please contact Lotte Peplow: lotte@peplowpr.com