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BONE DADDIES COLLABORATE WITH JAPAN’S NUMBER ONE BEER BRAND, ASAHI SUPER DRY

BONE DADDIES x IVAN RAMEN x ASAHI SUPER DRY RAMEN COLLABORATION, MAY 2022

This May, London ramen giants Bone Daddies present a collaboration with New York ramen legend Ivan Ramen, as part of a year-long monthly specials series, in celebration of 10 years since the first Bone Daddies ramen bar opened in Soho.

The month-long collaboration, in partnership with Japan’s number one beer – Asahi Super Dry, will see Bone Daddies’ executive head chef Tom Moxon team up with NY ramen chef Ivan to bring his signature ‘Breakfast Mazemen’ AKA ‘Breakfast Ramen’ (as seen when Ivan appeared on Netflix’s iconic Chef’s Table series) to London for the very first time. While the collaboration is breakfast by name, it’s available from 11:30-23:00 in all Bone Daddies.

As well as bringing the ‘Breakfast Ramen’ special to the menu at Bone Daddies’ throughout May, there will also be a one night only kitchen takeover ‘ramen party’ at Bone Daddies’ Bond Street site at the end of the month, offering a bumper Ivan Ramen-inspired menu and hosted by Ivan himself, with Bone Daddies x Ivan Ramen collab tees and totes merch on sale for die-hard ramen fans to get their hands on.

IVAN RAMEN ‘BREAKFAST RAMEN’ SPECIAL

The Ivan Ramen ‘Breakfast Ramen’ special (AKA the ‘Breakfast Mazemen’) features a Bone Daddies’ first ‘Brothless ramen with rye noodles, cheddar dashi fondue, bonito flakes, spring onion, soy egg, pulled British ham hock, pickled bean sprouts, ao nori, pecorino & topped off with roasted tom’. All yours for just £13.50, with its pairing partner, Asahi Super Dry available from £3.50.

IVAN RAMEN PARTY – THURSDAY 26TH MAY @ BONE DADDIES BOND STREET

The ‘Ivan Ramen Party’ takeover will take place at Bone Daddies’ Bond Street site, hosted by Ivan himself and offering an Ivan Ramen-inspired menu for one evening only, perfectly paired with a refreshing Asahi Super Dry. Tickets are free of charge to reserve your space, with bookings from 5pm through to last orders at 10pm. There will be additional spaces for walk-ins seated in the outside area if you miss out on a booking, but it’s recommended you get in early as queues are expected!

IVAN RAMEN MENU

– IVAN’S BREAKFAST MAZEMEN (as above – AKA the famous ‘Breakfast Ramen’) @£13.50

– IBD SHOYU RAMEN (Ivan Bone Daddies Shoyu Ramen): Bone Daddies chicken broth, Ivan’s roasted tomatoes and thick cut chashu, soy egg & spring onion @ £13

– BLACK PUDDING OKONOMIYAKI: Black pudding, bonito, kewpie mayo, okonoyaki sauce, spring onion, apple pickle & aonori @ £5.80

– FRICKLES: Pickled cucumber and onion, bbq mayo, chilli & spring onion @ £5.80

– BURNT YUZU CHEESECAKE SOFT SERVE: With candied yuzu peel @ £3

– ASAHI SUPER DRY @ £3.50/£6

*26TH MAY ONLY @ BONE DADDIES BOND STREET*

For bookings for the ‘Ivan Ramen Party’ on Thursday 26th May at Bone Daddies Bond Street, please email ivanramen@bonedaddies.com to book your space.

Ivan comments, “We are super excited to bring one of our original dishes, the cult-favorite Breakfast Mazemen, from my first location in NYC to London for the month. We also worked collaboratively with Tom and the team at Bone Daddies to put together a great pop-up menu that showcases a bit of what we do with a touch of Bone Daddies’ playful interpretation such as a ramen scotch egg, burnt yuzu cheesecake soft serve, and more. Hope you can join us and we look forward to meeting as many of you as possible at the party on 26 May.“

The Bone Daddies x Ivan Ramen x Asahi Super Dry collaboration runs from 1st to 31 May 2022 at all Bone Daddies ramen bars, and delivery via Deliveroo.

Bone Daddies

bonedaddies.com

@bonedaddies

Ivan Ramen

Ivanramen.com

@ramenjunkie

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Notes to editors:

ABOUT BONE DADDIES

The first Bone Daddies restaurant opened on Soho’s Peter Street in late 2012, sparking London’s ramen craze and passion for Japanese cuisine served in a friendly, casual ‘Izakaya-style’ setting – for which the brand has since become renowned. Japanese pop-up Shack-Fuyu opened on Old Compton Street, Soho in early 2015 before relaunching as a permanent restaurant site in December of the same year. Bone Daddies Old Street launched in June 2016 and Bone Daddies St Christopher’s Place followed in early 2017. The start of 2018 saw the launch of Bone Daddies Victoria, and September 2018 marked the opening of the second Flesh & Buns restaurant near Oxford Circus in Fitzrovia. Bone Daddies opened its 6th site, in Richmond, in October 2020, and its 7th, in Putney, in February 2021. The Bone Daddies cookbook, written by Tom and Ross, was published to critical acclaim in 2016. Bone Daddies was founded in 2012 by Ross Shonhan and Demetri Tomazos, with Tom Moxon onboard as original head chef. Ross stepped away from the business in early 2020  leaving Demetri to take the brand forward. Following an 18 month ‘gap year’ Tom Moxon returns to Bone Daddies this month as executive group chef, taking the popular ramen brand into its 10th anniversary year in 2022.

ABOUT IVAN RAMEN

Ivan’s hospitality journey began with a dishwashing job at a sushi bar when he was 15. He discovered a culture and cuisine that would shape the rest of his life. Upon graduating high school, Ivan chose to major in Japanese language and literature at the University of Colorado. After graduating, Ivan immediately moved to Japan to teach English and he quickly cemented his love of everything Japanese. He returned to the US in 1990 and enrolled in the Culinary Institute of America, and began his culinary training.

Upon graduation from the CIA, and stints at Mesa Grill and Lutece, Ivan returned to Tokyo to live in the country that he fell in love with. Ivan wanted to start a food-related business in Japan but was unsure of which direction to take, but he settled on a ramen bar. This move seemed destined for failure in a country where ramen enjoys a cult-like status. Incredibly, Ivan not only succeeded but became one of the top ramen shops in Tokyo, an unheard of accomplishment for a foreigner. In 2010 a second shop, Ivan Ramen Plus, was opened.

In 2012, Ivan returned to NY with the hopes of opening a business back home, while continuing to operate his two shops in Tokyo. In the meantime, his cookbook “Ivan Ramen” was published. His first venture in the US, Ivan Ramen Slurp Shop, opened at the Gotham West Market on 600 11th Avenue in November of 2013 to huge crowds and critical acclaim. Soon after, his US flagship, Ivan Ramen opened at 25 Clinton Street on New York’s Lower East Side.

Although only Ivan Ramen now remains open, it continues to enjoy critical acclaim and has been mentioned in countless magazines, websites, blogs, and television programs. Ivan is widely recognized as the American authority on ramen and all things Japanese. His effortless crossover from American to Japanese cultures has given him a distinct advantage. He speaks fluent Japanese and has a deep understanding of the culture which allows him to present a product that appeals to both Japanese and American audiences. In February of 2017 Ivan was featured in the hit NETFLIX series CHEF’S TABLE, instantly vaulting him into the company of some of the world’s great chefs and restaurateurs. This honor has driven even more fans of ramen to his restaurant, where he continues to serve them his uniquely “Ivan” cuisine.

ABOUT ASAHI SUPER DRY

When Asahi Super Dry was introduced it brought an entirely new genre of beer to Japan, then to the world. Historically Japanese beers were bitter and didn’t pair well with food. After significant research Asahi recognised this wasn’t what their consumers demanded and in 1987 Asahi Super Dry was born. They brewed a beer to deliver a dry, crisp taste and quick, clean finish. This distinctive dry taste is known as Karakuchi (dry). A beer that would become Japan’s No.1 beer. Using hi-tech Japanese dispense technology, Asahi Super Dry in the UK is brewed to the authentic Japanese recipe, using superior ingredients and brewing standards to ensure a pint in the UK has the same perfect serve and taste as a pint in Tokyo. In 2021, Asahi Super Dry hits the milestone of being voted as #1 Best Selling and #1 Best Trending Beer brand by Drinks International. For further information, visit https://www.asahisuperdry.com/en-gb/home/ or the Asahi Super Dry Instagram.


Press release from Asahi Super Dry

Contact: Shoma Amin – 07788 345 806 – shoma.amin@asahibeer.co.uk

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