Henley brewer and pub operator Brakspear has launched a new partnership with Marie Curie, with the aim of raising £75,000 for the charity, which supports people living with a terminal illness, and their families.
The partnership starts this month, coinciding with Marie Curie’s flagship campaign, the Great Daffodil Appeal. Pubs across Brakspear’s 130-strong estate will be placing trays of daffodils on their bars and a number are also planning to go one step further and ‘Wear It Yellow’, with pub teams and customers wearing yellow for a day in return for a donation.
Brakspear’s support for Marie Curie follows a 15-month drive for Sue Ryder, which culminated in a £50,000+ donation earlier this year. This was Brakspear’s first estate-wide charity partnership and its success encouraged them to launch a second fundraising campaign.
Launching the partnership, Brakspear chief executive Tom Davies said, “We’re delighted to be supporting Marie Curie. This is a name that everyone knows, across the country, and their wonderful nursing service extends across all counties where we have pubs.
“Our 130+ pubs only succeed if they are part of their local communities, and what better way to support those communities than by raising money for a charity that touches the lives of so many people. Our target sum of £75,000 is enough to pay for up to 3,750 hours of Marie Curie care, which will make a huge difference to the life of people living with a terminal illness and their families.
“We’ve set ourselves a more ambitious fundraising goal than last year, but it’s one that we can definitely achieve, if not exceed, and I look forward to seeing how our pub teams get behind this worthy charity.”
Michal Plumridge, Marie Curie Nurse, said: “I was really pleased to hear of the new partnership between Marie Curie and Brakspear, a company close to my heart, having worked in the Leathern Bottle in Lewknor, a Brakspear pub, for over 10 years. It’s just amazing that they hope to raise £75,000 for the charity which will help more nurses, like me, care for people living with a terminal illness and their families.”
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Notes to editor
Please note – we are now called ‘Marie Curie’ (not Marie Curie Cancer Care)
Marie Curie – care and support through terminal illness
Marie Curie is the UK’s leading charity for people with any terminal illness. The charity helps people living with a terminal illness and their families make the most of the time they have together by delivering expert hands-on care, emotional support, research and guidance.
Marie Curie employs more than 2,700 nurses, doctors and other healthcare professionals, and with its nine hospices around the UK, is the largest provider of hospice beds outside the NHS.
For more information visit www.mariecurie.org.uk
Like us at www.facebook.com/mariecurieuk
Follow us on www.twitter.com/mariecurieuk
Issued on behalf of: Brakspear
Website: www.brakspear.co.uk
Twitter: @BrakspearPubs
Further information: ShielPorter Communications
ros@shielporter.com / 07841 694137 / 01403 267971
